The Homeless Banner Campaign by Garbergs Brings Shelter to Those in Need
Jamie Danielle Munro — May 25, 2011 — Social Good
References: stadsmissionen.se & digitalbuzzblog
Stockholm-based charity company Stadsmission is promoting displaced awareness through the Homeless Banner Campaign by Garbergs. The campaign has already tripled donations to Stadsmission, improving the prospect of helping the homeless in Stockholm.
By placing a banner on the Stadsmission website stating, "This Banner is Homeless," users were encouraged to copy and paste the embed code to their own site in order to give the displaced sign somewhere to stay. In only a month, over 400 websites were hosting the banner and generating an increased amount of traffic to the Stadsmission homepage. The result of the Homeless Banner Campaign by Garbergs is a positive one. Traffic to the site has substantially increased and now Stadsmission is able to help the homeless more than ever before.
By placing a banner on the Stadsmission website stating, "This Banner is Homeless," users were encouraged to copy and paste the embed code to their own site in order to give the displaced sign somewhere to stay. In only a month, over 400 websites were hosting the banner and generating an increased amount of traffic to the Stadsmission homepage. The result of the Homeless Banner Campaign by Garbergs is a positive one. Traffic to the site has substantially increased and now Stadsmission is able to help the homeless more than ever before.
Trend Themes
1. Displaced Awareness - Creating innovative campaigns to raise awareness for those in need can lead to increased donations and support.
2. Digital Collaboration - Encouraging users to share and embed campaign banners on their own websites can generate high levels of online engagement.
3. Cause-based Marketing - Utilizing creative marketing strategies to support charitable causes can result in positive outcomes for both the organization and the beneficiaries.
Industry Implications
1. Charity - Charity organizations can adopt innovative campaigns to promote their cause and drive higher levels of support.
2. Digital Advertising - Digital advertising platforms can collaborate with charities to create impactful campaigns that reach a wide audience online.
3. Social Work - Social work organizations can benefit from cause-based marketing to increase awareness and support for the work they do.
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