This Home Decor Company Teamed Up with Blogger Arielle Charnas
Katherine Pendrill — May 10, 2016 — Pop Culture
References: somethingnavy & facebook
The home decor company Joss & Main recently teamed up with fashion blogger Arielle Charnas to promote its products. In recent years, a number of companies have turned to social influencers to expand their social media presence and reach a greater number of consumers. This partnership demonstrates how companies can connect with bloggers in related industries to reach entirely new demographics.
As part of an ongoing series of collaborations with influential bloggers, Joss & Main teamed up with Charnas to take a look inside her New York City home. The exclusive tour not only showcased Charnas' unique sense of style, but it also highlighted several Joss & Main products. Charnas also curated a round-up of products from Joss & Main's online store so that fans could shop each room in the blogger's home.
Although Charnas is primarily known for her fashion sense, the collaboration with Joss & Main demonstrates how home decor companies can leverage the following of influential bloggers in related industries.
As part of an ongoing series of collaborations with influential bloggers, Joss & Main teamed up with Charnas to take a look inside her New York City home. The exclusive tour not only showcased Charnas' unique sense of style, but it also highlighted several Joss & Main products. Charnas also curated a round-up of products from Joss & Main's online store so that fans could shop each room in the blogger's home.
Although Charnas is primarily known for her fashion sense, the collaboration with Joss & Main demonstrates how home decor companies can leverage the following of influential bloggers in related industries.
Trend Themes
1. Influencer-curated Home Collections - Home decor companies can use influential bloggers in related industries to promote their products and reach new demographics.
2. Social Media Marketing Through Influencers - Companies can expand their social media presence and reach a greater number of consumers by partnering with influencers.
3. Showcasing Brand Ambassadors - Companies can highlight their products by collaborating with brand ambassadors to showcase their unique sense of style.
Industry Implications
1. Home Decor Industry - Home decor companies can partner with bloggers in related industries to promote their products and reach new demographics.
2. Fashion Industry - Fashion influencers can extend their brand by collaborating with home decor companies to market and promote products that align with their personal style.
3. Marketing Industry - Marketing agencies can offer influencer marketing services to clients to help them expand their social media presence and reach a broader audience through partnerships with relevant influencers.
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