Desenio and Lone Fox Home Collaborate on a New Home Decor Range
Kalin Ned — October 18, 2023 — Art & Design
References: desenio
Drew Michael Scott, the popular Home Design Youtuber of Lone Fox Home, is collaborating with the global wall art brand Desenio to launch an exclusive print collection. Having debuted on September 26, the collaboration marks Desenio's expansion into the US market and targets those interested in DIY home decor. The capsule consists of 12 prints, among them are hand-painted still lifes, abstract paintings, and line art.
Desenio tapped Drew Michael Scott’s popularity in the DIY sphere to market the print collection. On September 28, the YouTuber released the final episode of the ‘Transforming Spaces’ series on Lone Fox's YouTube and Instagram channels. The content demonstrated how one can go about incorporating these prints into different home settings.
Desenio, a leader in wall art with a strong presence in Europe, has a mission to make art accessible to everyone, and the brand's products are known for their stylish yet affordable Scandinavian design.
Image Credit: Desenio
Desenio tapped Drew Michael Scott’s popularity in the DIY sphere to market the print collection. On September 28, the YouTuber released the final episode of the ‘Transforming Spaces’ series on Lone Fox's YouTube and Instagram channels. The content demonstrated how one can go about incorporating these prints into different home settings.
Desenio, a leader in wall art with a strong presence in Europe, has a mission to make art accessible to everyone, and the brand's products are known for their stylish yet affordable Scandinavian design.
Image Credit: Desenio
Trend Themes
1. Hand-painted Print Collections - Artistic collaborations between influencers and brands are expanding market reach for home decor collections.
2. DIY Home Decor - Creators are utilizing social media platforms to showcase the versatility of DIY home decor products.
3. Affordable Scandinavian Design - Brands are targeting a broader audience by offering stylish and affordable Scandinavian design products.
Industry Implications
1. Wall Art - Art brands are partnering with influencers to create exclusive print collections that appeal to home decor enthusiasts.
2. Social Media Influencers - Influencers are leveraging their platforms to showcase how to incorporate branded products into various home settings.
3. Home Decor - Brands are making art accessible to a wider audience by offering stylish and affordable home decor products.
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