The Gousto x PizzaExpress Range Brings Restaurant Meals Home
Michael Hemsworth — November 9, 2022 — Lifestyle
The Gousto x PizzaExpress range is a new offering for consumers in the UK to choose when looking to enjoy freshly prepared pizza from home. The limited-edition offering will provide consumers with all the necessary ingredients to enjoy a fresh, restaurant-quality pizza from the comfort of home. The pizzas come in four varieties including Pollo ad Astra, Margherita Pomodoro, Sloppy Giuseppe and Fungi di Bosco, which each come with all the exact ingredients required for preparation at home at mealtime.
Food & Beverage Director Jane Treasure commented on the Gousto x PizzaExpress range saying, "We’re so excited to be providing further access to PizzaExpress with our first-ever recipe box partnership. This well-timed tie-up with Gousto will offer customers the opportunity to master their favourite pizza at home and enjoy it during a game.”
Food & Beverage Director Jane Treasure commented on the Gousto x PizzaExpress range saying, "We’re so excited to be providing further access to PizzaExpress with our first-ever recipe box partnership. This well-timed tie-up with Gousto will offer customers the opportunity to master their favourite pizza at home and enjoy it during a game.”
Trend Themes
1. Home Meal Kits - Opportunity for restaurants to partner with meal kit companies and offer home meal kits for customers to recreate their favorite dishes at home
2. Limited-edition Collaborations - Opportunity for brands to collaborate with each other and create unique and exclusive products that appeal to their shared customer base
3. Fresh-inspired Food Products - Opportunity for food companies to create fresh-inspired food products that make it easy for consumers to prepare restaurant-quality meals from home
Industry Implications
1. Food Delivery Services - Collaborate with restaurants to offer limited-edition meal kits that customers can cook at home
2. Grocery Stores - Create partnerships with restaurants to offer fresh-inspired food products to help customers recreate their favorite dishes at home
3. Restaurant Chains - Partner with meal kit companies to offer limited-edition home meal kits featuring their signature dishes for customers to enjoy from the comfort of home
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