Bergdorf Goodman's Acrobats Unveiled the Holidays on Ice Display
Laura McQuarrie — December 17, 2013 — Marketing
References: blog.bergdorfgoodman
This year, Bergdorf Goodman put on a little more of a show than usual to unveil its 'Holiday on Ice' Christmas windows. The unveiling of the holiday display became a spectacle and even though thousands of shoppers will set their eyes on its display while walking on Fifth Avenue this holiday season, it got quite a boost at its opening, where tons of people gathered to watch.
For the stunt, Bergdorf Goodman invited acrobats from the STREB Extreme Action Company to scale down the walls of its buildings. The acrobats wore red suits that were covered in lights, so there was really no missing this spectacle on the streets.
As well as its windows being something to look forward to, now the pressure is on for Bergdorf Goodman to plan an even more astounding unveiling for next year.
For the stunt, Bergdorf Goodman invited acrobats from the STREB Extreme Action Company to scale down the walls of its buildings. The acrobats wore red suits that were covered in lights, so there was really no missing this spectacle on the streets.
As well as its windows being something to look forward to, now the pressure is on for Bergdorf Goodman to plan an even more astounding unveiling for next year.
Trend Themes
1. Spectacle Unveilings - There is a growing trend of businesses creating extravagant and unforgettable unveilings for their products or displays, providing an opportunity for businesses to differentiate themselves and generate buzz.
2. Innovative Window Displays - Businesses are pushing the boundaries of traditional window displays by incorporating acrobatics, lights, and other creative elements, presenting an opportunity for retailers to capture attention and engage customers.
3. Collaborative Performances - The trend of collaborating with performing artists or groups to create unique and immersive experiences is on the rise, offering businesses a chance to create memorable events and attract larger audiences.
Industry Implications
1. Retail - Retailers can take advantage of the spectacle unveiling trend by creating elaborate and captivating window displays that draw in customers and generate excitement around their products.
2. Event Planning - The innovative window display trend presents an opportunity for event planners to collaborate with businesses and design interactive and visually stunning unveilings that leave a lasting impression on attendees.
3. Performing Arts - Collaborative performances with businesses for unveilings provide performing arts companies with new avenues to showcase their talents and reach a wider audience.
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