Saks Fifth Avenue Reveals Holiday Window Concept Inspired By 'Frozen 2'
Grace Mahas — November 26, 2019 — Marketing
References: prnewswire & marketingdive
Saks Fifth Avenue, the iconic retailer known for its avant-garde and extravagant storefront displays, recently revealed details of its 2019 holiday window concept. The brand collaborated with Disney to launch a dazzling 'Frozen 2'-inspired window with in-store activations and exclusive products.
"The holiday season is an important moment for Saks and gives us an opportunity to stretch our imagination," said Marc Metrick, President of Saks Fifth Avenue. "Each year we look for ways to entertain our customers and connect on an emotional level through meaningful experiences. Our collaboration with Disney is the perfect way to capture the joy of this time of year and we look forward to bringing this one-of-a-kind concept to all stores across the country and our digital platforms."
The Frozen 2 holiday window concept was unveiled on Monday, November 25th with a spectacular holiday show including a musical performance by Idina Menzel (the voice of Elsa).
Image Credit: Saks Fifth Avenue
"The holiday season is an important moment for Saks and gives us an opportunity to stretch our imagination," said Marc Metrick, President of Saks Fifth Avenue. "Each year we look for ways to entertain our customers and connect on an emotional level through meaningful experiences. Our collaboration with Disney is the perfect way to capture the joy of this time of year and we look forward to bringing this one-of-a-kind concept to all stores across the country and our digital platforms."
The Frozen 2 holiday window concept was unveiled on Monday, November 25th with a spectacular holiday show including a musical performance by Idina Menzel (the voice of Elsa).
Image Credit: Saks Fifth Avenue
Trend Themes
1. Holiday Window Concepts - Opportunity for retailers to collaborate with popular entertainment brands and create immersive and interactive storefront experiences.
2. In-store Activations - Potential to enhance the retail experience by offering exclusive products and interactive elements within the store.
3. Digital Platforms - Opportunity to extend the reach of holiday concepts and storefront experiences through online platforms and social media channels.
Industry Implications
1. Retail - Retailers can leverage collaborations with entertainment brands to attract customers and create unique shopping experiences.
2. Entertainment - Entertainment companies can partner with retailers to promote their films or shows and engage audiences in a new and immersive way.
3. Marketing and Advertising - Opportunity for marketing agencies and advertising firms to design and execute creative campaigns around holiday window concepts and in-store activations.
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