Walmart's Holiday Helper Staff Aimed to Speed Up Checkout Times
Jana Pijak — February 15, 2017 — Business
References: fortune
Walmart's in-store holiday helpers were stationed in stores across America this past December in an attempt to speed up checkout times while providing customer service in the process.
Wearing bright yellow uniforms and holding signs that read "S'no line here!" the helpers aided department store visitors with wayfinding, leading them straight to checkout lines that were made speedier and more efficient with their presence -- easing the stress of consumers who are used to more hectic holiday shopping experiences.
While simple, Walmart's decision to hire holiday helpers was one that eased the lives of those doing their holiday shopping, a task that is synonymous with long in-store lineups and massive crowds. This marketing tactic not only improved consumer engagement but also ensured that Walmart's in-store transactions were handled more efficiently internally.
Wearing bright yellow uniforms and holding signs that read "S'no line here!" the helpers aided department store visitors with wayfinding, leading them straight to checkout lines that were made speedier and more efficient with their presence -- easing the stress of consumers who are used to more hectic holiday shopping experiences.
While simple, Walmart's decision to hire holiday helpers was one that eased the lives of those doing their holiday shopping, a task that is synonymous with long in-store lineups and massive crowds. This marketing tactic not only improved consumer engagement but also ensured that Walmart's in-store transactions were handled more efficiently internally.
Trend Themes
1. In-store Helpers - The trend of hiring in-store helpers during peak shopping seasons provides an opportunity for retailers to improve customer experience and streamline checkout processes.
2. Efficient Checkout - Improving efficiency at checkout through tactics like hiring holiday helpers can enhance customer satisfaction and reduce stress during peak shopping periods.
3. Personalized Service - Adding personal touch to customer service by deploying holiday helpers can create a positive and memorable shopping experience for consumers.
Industry Implications
1. Retail - The retail industry can benefit from hiring holiday helpers to optimize customer satisfaction and improve in-store transaction processes during busy periods.
2. Customer Service - Deploying holiday helpers can revolutionize the customer service industry by providing specialized assistance to shoppers and improving overall customer experience.
3. Marketing - Utilizing holiday helpers to enhance customer engagement and improve internal operations presents disruptive innovation opportunities for marketing professionals.
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