Boursin Cheese is Elevating Traditional Recipes in a Modern Way
Laura McQuarrie — December 9, 2020 — Lifestyle
References: boursin & prnewswire
With the Boursin Wow-liday Cookie Challenge, hosted by Food Network personality, award-winning cookbook author and blogger Molly Yeh, Boursin Cheese is putting a savory spin on classic holiday cookies. There's the Savory Ma'amoul Cookies made with Boursin Cracked Black Pepper Cheese and Lemon & Cheese Stuffed Cookies, plus other fun chef-created treats to discover.
This year, people are breaking out of the traditions that they have enjoyed year after year in order to embrace new rituals. At a time when people are open and receptive to incorporating new products and seasonal celebrations, brands are shaking up the holiday favorites that people have come to know and love. As Yeh says, "This holiday season won't look like any other, so why should your cookies? It's the perfect time to embrace new traditions, show off those baking skills you acquired while staying home and add a little bit of wow to treats."
Image Credit: Boursin Cheese
This year, people are breaking out of the traditions that they have enjoyed year after year in order to embrace new rituals. At a time when people are open and receptive to incorporating new products and seasonal celebrations, brands are shaking up the holiday favorites that people have come to know and love. As Yeh says, "This holiday season won't look like any other, so why should your cookies? It's the perfect time to embrace new traditions, show off those baking skills you acquired while staying home and add a little bit of wow to treats."
Image Credit: Boursin Cheese
Trend Themes
1. Savory Holiday Cookies - Introducing savory flavors to traditional holiday cookie recipes for a unique twist.
2. Shaking Up Holiday Favorites - Brands are reimagining traditional holiday recipes to offer new and exciting options.
3. Embracing New Traditions - People are open to incorporating new products and rituals into their holiday celebrations.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage brands to create innovative savory holiday cookie options.
2. Baking and Desserts - Baking industry can explore new flavor combinations and techniques for holiday cookies.
3. Seasonal Celebrations - Brands can capitalize on the desire for unique holiday experiences by offering innovative cookie options.
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