Boursin Fig & Balsamic is a Limited-Edition Offering
Michael Hemsworth — September 13, 2020 — Marketing
References: belbrandsusa & foodbev
The Boursin Fig & Balsamic cheese is a new limited-edition product for the US market that will provide consumers with a flavorful way to enhance their appetizer and charcuterie creations. The holiday-ready cheese has a rich, sweet flavor profile that will pair perfectly with other more savory foods to help provide a touch of balance that's perfect for a snack or a treat. The cheese has as creamy yet crumbly profile that makes it easy to serve with crackers, bread and more.
Brand Director Matt Marlow spoke on the new Boursin Fig & Balsamic cheese saying, "For the past few years we’ve seen fig increase in popularity. We always look to deliver innovative, delicious, and sophisticated flavors deeply-rooted in consumer trends. The rich, sweet notes of fig and balsamic are a must-try this season."
Brand Director Matt Marlow spoke on the new Boursin Fig & Balsamic cheese saying, "For the past few years we’ve seen fig increase in popularity. We always look to deliver innovative, delicious, and sophisticated flavors deeply-rooted in consumer trends. The rich, sweet notes of fig and balsamic are a must-try this season."
Trend Themes
1. Flavored Spreadable Cheeses - The popularity of unique cheese flavors can lead to creating various limited-edition cheese products for specific demographics.
2. Appetizer and Charcuterie Offerings - Incorporating cheese products with a specific profile into appetizer and charcuterie boards expands offerings and allows for more personalized catering to clientele.
3. Balance of Sweet and Savory Flavors - Creating cheese products with a balance of sweet and savory flavors can add a unique twist to traditional snack options and appeal to consumers who enjoy bold taste combinations.
Industry Implications
1. Cheese Manufacturing Industry - Incorporating limited-edition products with unique flavor profiles can increase brand appeal and provide opportunities for experimentation and innovation.
2. Food and Beverage Industry - Collaboration between cheese manufacturers and chefs can lead to incorporating unique cheese products into menus or custom-tailored offerings.
3. Retail Industry - Offering limited-edition cheese products can attract customers and provide a sense of exclusivity, increasing customer satisfaction and brand loyalty.
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