The 'SantApp' Holiday App Uses Technology to Create Christmas Magic
Laura McQuarrie — December 19, 2014 — Tech
References: itunes.apple & adsoftheworld
Although it's said that technology robs kids of their innocence, the Shackleton agency in Spain thinks differently and proves how Christmas magic can be created with technology and its fun holiday app.
With the SantApp, parents are instructed to take the mobile phone to where all the presents are stored, activate the app and close the door behind them. During the night, a kid can be woken and led to the closed door, where the app emits lights and sounds like Santa's heavy boots. To really sell the experience, the app even lets parents plug in their child's name, so that Santa will call out a child by name while dropping off presents. This multi-sensory experience is a fun one to keep kids believing in Santa.
With the SantApp, parents are instructed to take the mobile phone to where all the presents are stored, activate the app and close the door behind them. During the night, a kid can be woken and led to the closed door, where the app emits lights and sounds like Santa's heavy boots. To really sell the experience, the app even lets parents plug in their child's name, so that Santa will call out a child by name while dropping off presents. This multi-sensory experience is a fun one to keep kids believing in Santa.
Trend Themes
1. Augmented Reality Experiences - Creating immersive and interactive experiences through augmented reality can enhance children's belief in holiday characters like Santa.
2. Personalized Apps - Customizing apps with personal information like a child's name can create a more personalized and magical experience for children.
3. Innovative Toy Technology - Integrating technology into traditional toys can create new and exciting ways for children to engage with their favorite holiday characters.
Industry Implications
1. Mobile App Development - Developing mobile apps that combine technology and storytelling can create unique experiences for children and enhance the magic of the holiday season.
2. Toy Manufacturing - Integrating innovative technology into toy design can create products that offer a more captivating and interactive play experience.
3. Creative Advertising and Marketing - Using technology to create immersive advertising campaigns can capture the imagination of both children and parents and build brand loyalty.
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