e.l.f. Cosmetics is Sharing a Holiday Album with a Campaign on Triller
Laura McQuarrie — December 8, 2020 — Fashion
References: elfcosmetics & businesswire
e.l.f. Cosmetics’ holiday album, e.l.f. the Hauls, can be found on Spotify and Apple Music and it features remixed songs to "bring some glam and joy to the season." The five-track holiday album spotlights up-and-coming artists like Halston Dare, Yasmeen, Kiana V and Rosette, who share the "e.l.f. Remix" version of tunes like Deck the Halls, Up On the Housetop and Jingle Bells.
With its branded album, e.l.f. Cosmetics is distinguishing itself as the first beauty brand to launch on music video-making platform Triller. Each of the songs is accompanied by a colorful mini music video, which can be found on Triller as well as other platforms like Instagram, YouTube and TikTok. The music videos present the beauty brand's products in fun ways that fit the spirit of the season.
Image Credit: e.l.f. Cosmetics
With its branded album, e.l.f. Cosmetics is distinguishing itself as the first beauty brand to launch on music video-making platform Triller. Each of the songs is accompanied by a colorful mini music video, which can be found on Triller as well as other platforms like Instagram, YouTube and TikTok. The music videos present the beauty brand's products in fun ways that fit the spirit of the season.
Image Credit: e.l.f. Cosmetics
Trend Themes
1. Branded Music Albums - Brands can create their own music albums to engage with their audience and showcase their products or services in a unique way.
2. Cross-platform Marketing - Utilizing multiple platforms like Triller, Instagram, YouTube, and TikTok can help brands reach a wider audience and increase visibility.
3. Collaboration with Up-and-coming Artists - Partnering with emerging artists can provide brands with fresh and innovative content while supporting rising talent in the industry.
Industry Implications
1. Beauty and Cosmetics - Beauty brands can leverage music and video platforms to create captivating content that showcases their products and connects with their target audience.
2. Digital Music Streaming - Music streaming platforms like Spotify and Apple Music can explore opportunities for collaboration with brands to feature exclusive and branded music albums.
3. Social Media Marketing - Social media platforms such as Triller, Instagram, YouTube, and TikTok can offer innovative marketing channels for brands to promote their products or services through music videos.
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