The Hogwarts Castle Cake by Charm City Cakes is Magically Monstrous
Jaime Neely — July 13, 2011 — Lifestyle
Charm City Cakes has used their talent and creativity to create a massive Hogwarts Castle Cake. The cake (which doesn't actually look like a cake at all but more of a very large, doll-house sized castle) was created for the Harry Potter Premiere of the Deathly Hallows Part 2 in New York City last night.
The Hogwarts Castle Cake was brought to life with the help of a smoke machine and a light show that highlighted the talented detail and creativity of the cake. The carving of the cake is so elaborate; each window, roof and tower of Hogwarts was expertly replicated on this edible version of Harry Potter's iconic wizardry academy.
Implications - Today's consumers are easily drawn to products with similar qualities or characters as iconic personalities or concepts. By embodying a popular craze and infusing it into products, businesses will see large returns in today's consumption-hungry culture.
The Hogwarts Castle Cake was brought to life with the help of a smoke machine and a light show that highlighted the talented detail and creativity of the cake. The carving of the cake is so elaborate; each window, roof and tower of Hogwarts was expertly replicated on this edible version of Harry Potter's iconic wizardry academy.
Implications - Today's consumers are easily drawn to products with similar qualities or characters as iconic personalities or concepts. By embodying a popular craze and infusing it into products, businesses will see large returns in today's consumption-hungry culture.
Trend Themes
1. Iconic Character Products - Infusing popular characters into products can result in large returns in today's consumption-hungry culture.
2. Creative Edible Creations - Innovative and elaborate edible creations are captivating consumers.
3. Immersive Food Experiences - Combining visual effects with food can create unique and memorable experiences.
Industry Implications
1. Bakery and Confectionery - Bakery and confectionery businesses can leverage popular characters to create unique and captivating edible creations.
2. Entertainment and Events - Event organizers can enhance experiences with immersive food creations and visual effects.
3. Consumer Products - Companies can develop and market products that incorporate iconic characters to appeal to consumers' interests.
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