Hobgoblin Amber Has a Well-Rounded Hop Flavor Profile
Michael Hemsworth — March 21, 2025 — Lifestyle
References: hobgoblinbeer & grocerytrader
Hobgoblin Amber is a new expression from the brewery in the UK that's crafted with springtime occasions in mind to work well for consumers on the hunt for something refreshing. The beer is brewed with Fuggle, Progress, Hercules and Golding hops that combine to give it a well-rounded, full-bodied profile with just the right flavor of hops for complexity. The beer boasts floral and citrus notes on the nose, while earthy malt undertones are present on the palate before coming to a zesty fruit finish.
Director of Marketing for Ales and Craft at Carlsberg Britvic Jo Marshall spoke on the Hobgoblin Amber saying, "Hobgoblin Amber is a refreshing and tasty ale which offers drinkers a new flavour experience, perfect for Spring. We know that when people shop for ales, they shop by either brand or style of beer, so we wanted to give them everything they are looking for with Hobgoblin. Amber is the best performing ale style in the market and Hobgoblin is the best performing premium ale brand with our market share having increased from 10% of total premium ale to a whopping 12.17%* in the past year.”
Director of Marketing for Ales and Craft at Carlsberg Britvic Jo Marshall spoke on the Hobgoblin Amber saying, "Hobgoblin Amber is a refreshing and tasty ale which offers drinkers a new flavour experience, perfect for Spring. We know that when people shop for ales, they shop by either brand or style of beer, so we wanted to give them everything they are looking for with Hobgoblin. Amber is the best performing ale style in the market and Hobgoblin is the best performing premium ale brand with our market share having increased from 10% of total premium ale to a whopping 12.17%* in the past year.”
Trend Themes
1. Craft Beer Innovation - Amid the rise of craft beer, innovative brewing methods and unique hop combinations like those in Hobgoblin Amber are reshaping consumer expectations.
2. Seasonal Beverage Exploration - Seasonal beers, designed for specific times of the year such as spring, are creating a niche market of consumers eager for tailored tasting experiences.
3. Floral and Citrus Beer Notes - The fusion of floral and citrus aromas in beers is creating a new flavor profile that appeals to palates seeking more sophistication and complexity in their beverages.
Industry Implications
1. Craft Brewing - The craft brewing industry is experiencing a surge in demand for innovative beer varieties, spurred by consumers' growing appetite for unique flavor profiles.
2. Consumer Packaged Goods - Within the consumer packaged goods sector, the shift towards novel ale styles highlights the potential for diversified product lines that cater to niche markets.
3. Agricultural Products - The use of distinctive hop varieties in beer, such as Fuggle and Hercules, underscores opportunities in the agriculture sector for cultivating specialized crop strains.
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