H&M is Launching an Experience Within H&M Loooptopia on Roblox
Laura McQuarrie — May 17, 2023 — Marketing
References: hm & finance.yahoo
In early 2023, H&M Loooptopia launched on Roblox and now, H&M is introducing a new limited-time experience in the metaverse to support the launch of the Stranger Things summer collection.
In the collections, fans will find summer separates, surfer-inspired sets and retro styles informed by the 80s and 90s. The 24-piece capsule collection targets kids ages eight to 14, and through Roblox, the fashion brand reaches its Gen Alpha and Gen Z audience.
The Stranger Things x H&M Pop-Up Event in H&M Loooptopia on Roblox introduces the Surfer Boy Pizza Delivery Game, a Surfer Boy Pizza restaurant and the ability for players to collect clothing as rewards. After completing all the deliveries within the experience, Roblox Players will unlock a special trailer that shares a sneak peek of this fall's H&M Loooptopia experience.
In the collections, fans will find summer separates, surfer-inspired sets and retro styles informed by the 80s and 90s. The 24-piece capsule collection targets kids ages eight to 14, and through Roblox, the fashion brand reaches its Gen Alpha and Gen Z audience.
The Stranger Things x H&M Pop-Up Event in H&M Loooptopia on Roblox introduces the Surfer Boy Pizza Delivery Game, a Surfer Boy Pizza restaurant and the ability for players to collect clothing as rewards. After completing all the deliveries within the experience, Roblox Players will unlock a special trailer that shares a sneak peek of this fall's H&M Loooptopia experience.
Trend Themes
1. Metaverse Fashion Activations - Fashion brands are introducing limited-time experiences in the metaverse to reach younger generations, offering opportunities for immersive brand experiences and e-commerce sales in virtual environments.
2. Gamified Shopping - Through gaming platforms, fashion brands are innovating their marketing by incentivizing players to engage with their products and unlocking rewards for purchases.
3. Virtual Try-on - Virtual experiences within the metaverse offer the potential for users to try on clothes and accessories in personalized avatars, creating a unique and engaging e-commerce experience.
Industry Implications
1. Fashion - Fashion brands are utilizing the metaverse to reach younger generations and create immersive e-commerce experiences for their customers.
2. Gaming - Gaming platforms like Roblox are becoming a marketing channel for fashion brands to gamify their marketing campaigns and incentivize players to engage with their brand and products.
3. Retail - Virtual experiences within the metaverse offer the potential for retail companies to create unique and engaging e-commerce experiences, with opportunities for personalized try-on and gamification features.
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