The H&M Conscious Collection Features Innovative, Sustainable Materials
Laura McQuarrie — April 12, 2019 — Eco
References: www2.hm & refinery29
Over the years, H&M has launched a series of eco-friendly Conscious collections for the spring and its newest 48-piece line introduces some of its most sustainable efforts yet. Conscious Exclusive's eighth collection introduces three new sustainably resourced materials that make the most of citrus peel, pineapple leaves and algae.
While the collection does deliver seasonal styles in a range of fun colors and patterns, it also goes above and beyond when it comes to sustainability. Some of the standout pieces include high-performance sandals made with BLOOM, a flexible foam made with algae biomass, jackets made from a pineapple-based leather alternative called Piñatex and feminine blouses made from Orange Fiber, a material that repurposes the citrus peel from juice production.
According to Isak Roth, the brand's Global Sustainability Manager, H&M is using this Conscious collection to kick-start its goal of using "only 100% recycled or other sustainably sourced materials by 2030."
While the collection does deliver seasonal styles in a range of fun colors and patterns, it also goes above and beyond when it comes to sustainability. Some of the standout pieces include high-performance sandals made with BLOOM, a flexible foam made with algae biomass, jackets made from a pineapple-based leather alternative called Piñatex and feminine blouses made from Orange Fiber, a material that repurposes the citrus peel from juice production.
According to Isak Roth, the brand's Global Sustainability Manager, H&M is using this Conscious collection to kick-start its goal of using "only 100% recycled or other sustainably sourced materials by 2030."
Trend Themes
1. Sustainable Fashion - There is an opportunity to create eco-friendly clothing using innovative materials, such as citrus peel, pineapple leaves and algae biomass.
2. Circular Economy in Fashion Industry - H&M's goal of using only 100% recycled or other sustainably sourced materials by 2030 can inspire other companies to explore circular economy.
3. Alternative Leather Industry - The use of pineapple-based leather alternative called Piñatex can disrupt the traditional leather industry.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from adopting sustainable practices, eco-friendly materials and a circular economy approach.
2. Textile Industry - The availability of sustainable materials such as citrus peel, pineapple leaves and algae biomass can boost the development of a more sustainable textile industry.
3. Leather Industry - Piñatex, the alternative to traditional leather, can provide an eco-friendly, cruelty-free and sustainable option for the leather industry.
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