BioSure is a User-Friendly Test That's Easy to Use, Safe and Discrete
Laura McQuarrie — August 3, 2015 — Tech
References: hivselftest & brandingmagazine
In order to make it possible for people to get HIV test results from the safety of their own homes, BioSure developed what is now known as the first fully legal home HIV test.
This user-friendly HIV self-testing kit is reported to have an accuracy level of over 99 percent and only takes 15 minutes in total to use, in contrast to standard wait times of days or weeks for regular tests. Since there is still a lot of stigma that surrounds getting tested for HIV, the kits are available for purchase online to make them both discrete to acquire and use.
Although BioSure plays a big part in HIV testing, prior to using the product, individuals are encouraged to seek professional care in the instance of getting a positive result.
This user-friendly HIV self-testing kit is reported to have an accuracy level of over 99 percent and only takes 15 minutes in total to use, in contrast to standard wait times of days or weeks for regular tests. Since there is still a lot of stigma that surrounds getting tested for HIV, the kits are available for purchase online to make them both discrete to acquire and use.
Although BioSure plays a big part in HIV testing, prior to using the product, individuals are encouraged to seek professional care in the instance of getting a positive result.
Trend Themes
1. Home HIV Testing Kits - The trend of home HIV testing kits is a disruptive innovation opportunity for companies to develop and distribute similar self-testing products for other diseases.
2. Discrete Health Testing - The trend of discrete health testing is a disruptive innovation opportunity for companies to create user-friendly and private tests for other illnesses that may carry social stigma.
3. Rapid Test Results - The trend of rapid test results is a disruptive innovation opportunity for companies to develop faster testing technologies for a wide range of medical conditions.
Industry Implications
1. Health and Wellness - The health and wellness industry can benefit from home self-testing kits by developing and selling a variety of self-testing products and distributing those products through online channels to increase accessibility.
2. Medical Technology - The medical technology industry can develop new and innovative ways to test and diagnose diseases that are user-friendly, accurate, and provide faster results.
3. E-commerce - The trend of online purchasing for health-related products is on the rise, and the e-commerce industry can tap into this trend by offering a wide range of discrete and user-friendly health testing products online.
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