This Annual Event Celebrates the History of Jazz
Katherine Pendrill — August 28, 2015 — Art & Design
References: jazzagelawnparty & gotham-magazine
Michael Arenella recently held a musical event on Governor’s Island to celebrate the history of jazz. While music festivals have become extremely popular in recent years, these events rarely include music from the 1920s. Each year the 'Jazz Age Lawn Party' provides an opportunity for jazz fans to indulge in the glamour of the 1920s.
For two weeks every summer, Governor's Island is transformed into a different era. The music festival celebrates the history of jazz with live performances, lavish costumes and energetic dancing. The outdoor party gives jazz fans an opportunity to experience the style and glamour of the 1920s by immersing themselves in the event. As Arenella explains, "people in this current age crave real experiences, and that's what gatherings like my Jazz Age Lawn Party offer."
Unlike other music festivals, the Jazz Age Lawn Party caters to consumers who appreciate the music and lifestyle of days gone by.
For two weeks every summer, Governor's Island is transformed into a different era. The music festival celebrates the history of jazz with live performances, lavish costumes and energetic dancing. The outdoor party gives jazz fans an opportunity to experience the style and glamour of the 1920s by immersing themselves in the event. As Arenella explains, "people in this current age crave real experiences, and that's what gatherings like my Jazz Age Lawn Party offer."
Unlike other music festivals, the Jazz Age Lawn Party caters to consumers who appreciate the music and lifestyle of days gone by.
Trend Themes
1. Revival of 1920s Music - The popularity of the Jazz Age Lawn Party highlights a trend of reviving and celebrating 1920s music and culture.
2. Nostalgic Experiential Events - The Jazz Age Lawn Party represents the growing trend of consumers seeking immersive experiences that transport them to a different era.
3. Incorporating Historical Themes - The event showcases a trend of incorporating historical themes and settings to create unique and memorable experiences for attendees.
Industry Implications
1. Event Planning & Entertainment - The event planning and entertainment industry can capitalize on the demand for nostalgic and immersive experiences, creating more themed events like the Jazz Age Lawn Party.
2. Fashion & Costume Design - The fashion and costume design industry can take advantage of the renewed interest in 1920s fashion, providing stylish attire for attendees and expanding their product offerings for this niche market.
3. Historical Tourism - The historical tourism industry can target jazz enthusiasts and history buffs by offering tours, exhibitions, and experiences that bring the 1920s era to life, similar to the Jazz Age Lawn Party.
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