Artist Dave Rappoccio Reworked the NFL Team's Images into Hipster Logos
Michael Baxter — January 18, 2014 — Pop Culture
References: kissingsuzykolber.uproxx & laughingsquid
Artist David Rappoccio has redesigned every NFL brand as a different kind of hipster logo with hilarious captions.
This idea is genius -- combining football culture and design with hipster culture was pretty unexpected. The Bengals' logo has shutter shades and a Fedora and the Seahawks logo is literally just the Starbucks logo.
The subtle jabs are what make this project so funny, but even more than that are the captions that accompany each photo. One example would be the caption for the Baltimore Ravens logo which reads: "I came to Baltimore for some real grit, also because my girlfriend dumped me and I was homeless. She kept asking for me back but I said no way, time to set out on my own and find B-More's sweet underground hip hop scene. I don’t like hip hop, but that doesn't matter."
If that's not infuriating while also being insanely hilarious, I don't know what is.
This idea is genius -- combining football culture and design with hipster culture was pretty unexpected. The Bengals' logo has shutter shades and a Fedora and the Seahawks logo is literally just the Starbucks logo.
The subtle jabs are what make this project so funny, but even more than that are the captions that accompany each photo. One example would be the caption for the Baltimore Ravens logo which reads: "I came to Baltimore for some real grit, also because my girlfriend dumped me and I was homeless. She kept asking for me back but I said no way, time to set out on my own and find B-More's sweet underground hip hop scene. I don’t like hip hop, but that doesn't matter."
If that's not infuriating while also being insanely hilarious, I don't know what is.
Trend Themes
1. Hipster Branding - Disruptive innovation opportunity: Explore the potential for reimagining traditional brand identities in a hipster style.
2. Humorous Captions - Disruptive innovation opportunity: Develop engaging and comical captions to add an extra layer of humor to brand designs and marketing campaigns.
3. Cultural Mashup - Disruptive innovation opportunity: Combine different cultural elements to create unique and unexpected brand identities.
Industry Implications
1. Sports Apparel - Disruptive innovation opportunity: Create a new line of sports apparel that combines hipster aesthetics with traditional team logos.
2. Graphic Design - Disruptive innovation opportunity: Offer branding and design services that specialize in reimagining established brands with a hipster twist.
3. Digital Marketing - Disruptive innovation opportunity: Develop and execute innovative digital marketing campaigns that incorporate humor and cultural references to engage a younger audience.
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