These New High-Protein Snacks from Jack Link’s will Launch in 2019
Michael Hemsworth — October 6, 2018 — Lifestyle
These collection of high-protein snacks have been announced by Jack Link’s as a new series of food varieties for consumers to pick up when seeking a savory, convenient way to stay fueled.
The new snack product lineup includes the 'Smokehouse Beef Sausages,' 'Cold Crafted Linkwich' and 'Steak Bites,' which are all made with premium meats. The protein-packed products build on the popularity of the meat-focused diets that many consumers are opting for as well as a shift towards conveniently formatted food varieties.
The high-protein snacks will launch in 2019 and were explained by Chief Marketing Officer at Jack Link's Protein Snacks, TD Dixon, who said, "We are on a mission to make protein snacking accessible to everyone. Consumers continue to seek more protein in their diet, so we’ve focused our innovation efforts, whether that be form, packaging or flavours, to provide consumers new opportunities to engage in the category. These efforts are creating incredible growth for our customers and the entire category."
The new snack product lineup includes the 'Smokehouse Beef Sausages,' 'Cold Crafted Linkwich' and 'Steak Bites,' which are all made with premium meats. The protein-packed products build on the popularity of the meat-focused diets that many consumers are opting for as well as a shift towards conveniently formatted food varieties.
The high-protein snacks will launch in 2019 and were explained by Chief Marketing Officer at Jack Link's Protein Snacks, TD Dixon, who said, "We are on a mission to make protein snacking accessible to everyone. Consumers continue to seek more protein in their diet, so we’ve focused our innovation efforts, whether that be form, packaging or flavours, to provide consumers new opportunities to engage in the category. These efforts are creating incredible growth for our customers and the entire category."
Trend Themes
1. High-protein Snacks - The increasing popularity of meat-focused diets and the demand for protein-rich foods present opportunities to develop innovative, convenient high-protein snack products.
2. Convenient Food Varieties - The shift towards conveniently formatted food options creates a space for disruptive innovation in the snack industry, where products like Jack Link's Smokehouse Beef Sausages and Cold Crafted Linkwich can cater to on-the-go consumers.
3. Meat-focused Diets - The rising preference for meat-based diets provides an opportunity to introduce new meat snack products, such as Jack Link's Steak Bites, that align with the dietary choices of health-conscious consumers.
Industry Implications
1. Snack Industry - By tapping into the trend of high-protein snacks, companies can disrupt the snack industry by offering protein-packed products that cater to consumers' growing demand for healthier and convenient snack options.
2. Food Packaging Industry - As the demand for convenient food varieties increases, there is a need for innovative and sustainable packaging solutions that can enhance the shelf life and portability of high-protein snacks like those offered by Jack Link's.
3. Meat Processing Industry - The surge in popularity of meat-focused diets creates an opportunity for the meat processing industry to develop new or refined techniques and technologies to meet the demand for premium meat snacks, such as Jack Link's Smokehouse Beef Sausages.
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