Higher Education Skincare Appeals to Millennials & Gen Z
Laura McQuarrie — June 18, 2021 — Eco
References: avari-highereducationskincare & prnewswire
Higher Education Skincare, a brand beloved by Millennials and Gen Z, recently refreshed its packaging to create eye-catching designs that stand out in person and online. The new designs are bold and bright, and they make the most of recycled materials, which echoes the brand's passionate commitment to creating eco-conscious beauty staples. The brand's range is also inclusive, cruelty-free, USA-made, vegan and formulated with smart ingredients.
In all, there are six skincare categories from the brand and they span everything from sun protection to daily cleansers. Some of the ingredients that are favored by Higher Education Skincare include antioxidants, bentonite clay and fractionated melanin. Although the brand is on a mission to deliver "intelligent skincare to an intelligent generation," the product names are less serious and more playful.
In all, there are six skincare categories from the brand and they span everything from sun protection to daily cleansers. Some of the ingredients that are favored by Higher Education Skincare include antioxidants, bentonite clay and fractionated melanin. Although the brand is on a mission to deliver "intelligent skincare to an intelligent generation," the product names are less serious and more playful.
Trend Themes
1. Eco-conscious Skincare - Opportunity for beauty brands to refresh their packaging with eye-catching designs using recycled materials and formulate products with smart eco-friendly ingredients.
2. Inclusive Skincare - Opportunity for beauty brands to create products that are inclusive, cruelty-free, vegan and USA-made to appeal to Millennials and Gen Z consumers.
3. Playful Skincare - Opportunity for beauty brands to infuse playfulness into their product names and messaging while still delivering intelligent skincare to young consumers.
Industry Implications
1. Beauty & Personal Care - Opportunity for beauty brands to cater to the eco-conscious, inclusive and playful preferences of Millennial and Gen Z consumers with skincare products and packaging.
2. Sustainability & Recycling - Opportunity for sustainability and recycling industries to provide eco-friendly materials to beauty brands for their packaging and help reduce waste in the skincare industry.
3. Education & Research - Opportunity for educators and researchers to explore the use of smart skincare ingredients, like antioxidants and fractionated melanin, in developing products that appeal to young and intelligent consumers.
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