High Noon Vodka Iced Tea Comes in Four Gluten-Free Flavors
Michael Hemsworth — May 11, 2024 — Lifestyle
References: spiritofgallo & thespiritsbusiness
The High Noon Vodka Iced Tea is a new lineup of ready-to-drink (RTD) alcohol products from Spirit of Gallo that are positioned as the perfect option for consumers to try out this summer. The spiked iced teas come in four flavors including Original, Peach, Lemon and Raspberry, which each come in 355ml cans and boast no added sugar. Coming in at 90-calories each, the canned spiked iced teas have a 4.5% ABV and are available now in the US in eight-packs with two of each flavor for $19.99.
EVP and General Manager at Gallo Britt West spoke on the High Noon Vodka Iced Tea saying, "Hard Tea was one of consumers’ most frequent RTD category purchased in 2023, which created an opportunity for High Noon to provide a premium alternative in a way only the brand can with real vodka and real iced tea. With this launch, we’ve taken a beloved classic and elevated it to new heights, delivering a beverage that embodies the spirit of summer in every sip.”
EVP and General Manager at Gallo Britt West spoke on the High Noon Vodka Iced Tea saying, "Hard Tea was one of consumers’ most frequent RTD category purchased in 2023, which created an opportunity for High Noon to provide a premium alternative in a way only the brand can with real vodka and real iced tea. With this launch, we’ve taken a beloved classic and elevated it to new heights, delivering a beverage that embodies the spirit of summer in every sip.”
Trend Themes
1. Premium Spiked Iced Teas - Innovative RTD alcohol products with real vodka and iced tea cater to consumer demand for premium alternatives in the RTD category.
2. Gluten-free Ready-to-drink Beverages - The rise of gluten-free spiked iced teas reflects a growing market for gluten-free options in the ready-to-drink beverage sector.
3. Low-calorie Canned Alcoholic Drinks - Canned spiked iced teas offering low-calorie options with varying flavors tap into the demand for convenient, guilt-free alcoholic beverages.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can explore the integration of real vodka and iced tea to create premium ready-to-drink options that resonate with consumers seeking authenticity.
2. Food and Drink Manufacturing - Food and drink manufacturers have an opportunity to expand their product lines by developing gluten-free ready-to-drink beverages to cater to health-conscious consumers.
3. Canned Beverage Packaging - The canned beverage packaging industry can capitalize on the demand for low-calorie alcoholic drinks by offering innovative packaging solutions that enhance convenience and sustainability.
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