The World's Best Ever Created a Witty Product Called HIGH Kite
Megan Facciuolo — June 4, 2014 — Lifestyle
References: theworldsbestever & coolhunting
The creatives behind The World's Best Ever took the old saying "high as a kite" literally when they created this new product. The company created a cleverly designed Kite called 'HIGH Kite.' It is minimally designed, but sure makes a bold impression.
The kite is black and white kite and is hand-stitched by Miami-based kite-maker Dan Ward. It not only promotes intoxication and being under the influence through its bold stitching that reads "HIGH," it does so through its casing. Its carrying case serves as a dual-purpose item: it carries the kite and it doubles as a fully functioning bong.
Dave Wilfert of The World's Best Ever says he came about the idea when he was high on a beach in Barbados watching people flying kites.
The kite is black and white kite and is hand-stitched by Miami-based kite-maker Dan Ward. It not only promotes intoxication and being under the influence through its bold stitching that reads "HIGH," it does so through its casing. Its carrying case serves as a dual-purpose item: it carries the kite and it doubles as a fully functioning bong.
Dave Wilfert of The World's Best Ever says he came about the idea when he was high on a beach in Barbados watching people flying kites.
Trend Themes
1. Minimalist Design - Disruptive innovation opportunity: Create products that combine minimalistic design with bold messaging to make a lasting impression.
2. Dual-purpose Products - Disruptive innovation opportunity: Explore the potential for creating products that serve multiple functions to enhance convenience and versatility.
3. Intoxication-inspired Branding - Disruptive innovation opportunity: Adopt unconventional branding strategies that tap into popular culture references, such as intoxication, to create a unique and memorable brand identity.
Industry Implications
1. Outdoor Recreation - Disruptive innovation opportunity: Develop innovative and eye-catching products that enhance the outdoor recreation experience, such as creatively designed kites.
2. Lifestyle Accessories - Disruptive innovation opportunity: Combine functionality with unconventional features in lifestyle accessories to attract a niche market segment seeking unique and multi-purpose products.
3. Cannabis Accessories - Disruptive innovation opportunity: Explore the intersection of cannabis culture and product design to create novel accessories that cater to the growing cannabis market.
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