Altrichia Cook Designed a Swimwear Line for Women to Hide Pregnancy Scars
Katherine Pendrill — June 15, 2015 — Fashion
References: allusionsbyalekay & designtaxi
Designer Altrichia Cook has released a colorful new line of swimwear designed specifically for women who wish to hide their pregnancy scars. Cook came up with the idea for a line of post-pregnancy swimwear after her own attempt to find a two-piece swimsuit that would be high enough to cover her pregnancy scars. When Cook discovered that there were no real options for women like herself, she decided to start up her own company called 'Allusions by A. Lekay.'
All of the pieces in the Allusions line are inspired by the retro high-waist bikinis of the 1950s. The high-wasit cut is not only stylish, but it is also perfectly designed to hide pregnancy scars. The idea behind the line is to empower women to flaunt their fashion sense, without worrying about any perceived imperfections.
With hand-crafted details and high-fashion designs, the swimwear line is so chic that those even without scars will want to wear the pieces.
All of the pieces in the Allusions line are inspired by the retro high-waist bikinis of the 1950s. The high-wasit cut is not only stylish, but it is also perfectly designed to hide pregnancy scars. The idea behind the line is to empower women to flaunt their fashion sense, without worrying about any perceived imperfections.
With hand-crafted details and high-fashion designs, the swimwear line is so chic that those even without scars will want to wear the pieces.
Trend Themes
1. Scar-concealing Fashion - The trend of designing clothing and accessories specifically to hide scars, including pregnancy scars, presents opportunities for disruptive innovation in the fashion industry.
2. Body Positivity Fashion - The trend of creating inclusive fashion that empowers women to embrace their bodies and feel confident, regardless of perceived imperfections, offers disruptive innovation opportunities for fashion brands.
3. Retro-inspired Swimwear - The trend of reviving retro high-waist bikinis from the 1950s not only provides a stylish aesthetic, but also opens up innovative possibilities for designing swimwear that caters to specific body concerns.
Industry Implications
1. Fashion - The fashion industry can capitalize on the scar-concealing trend by developing innovative clothing lines that cater to individuals with scars, such as pregnancy scars.
2. Swimwear - Swimwear brands have the opportunity to disrupt the market by creating swimwear designs that not only provide coverage but also specifically target scar-concealing needs.
3. Women's Clothing - The trend of scar-concealing swimwear presents a disruptive innovation opportunity for women's clothing brands to design inclusive and body-positive clothing options that address specific body concerns.
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