Low and Slow Hickory Smoked BBQ Cheese Puffs Elevate a Classic
Michael Hemsworth — October 1, 2024 — Lifestyle
References: lowandslow & snackandbakery
The Low and Slow Hickory Smoked BBQ Cheese Puffs are the brand's latest addition to its product portfolio that aims to elevate a classic snack product and position it perfectly for enjoyment this fall and winter.
The snack boasts cheese puffs flavored with hickory wood that has been burned to craft an authentic barbecue-inspired taste profile. The product is positioned as a first of its kind snack that balances out sweet, salty and savory notes to make them a great option for avid barbecue fare fans. The snack is making its way to 301 Walmart locations in Texas as well as over 1,000 independent grocery stores across 11 states.
Co-Founder and CEO Jared Drinkwater spoke on the Low and Slow Hickory Smoked BBQ Cheese Puffs saying, "Having smoked virtually every salty snack on the planet, I can say these smoky, cheesy puffs are pretty delicious. When we sampled to a limited audience at the Troubadour BBQ & Music Festival in College Station, TX earlier this summer, I knew we had a hit on our hands. People couldn’t get enough.”
Image Credit: Low and Slow Snacks
The snack boasts cheese puffs flavored with hickory wood that has been burned to craft an authentic barbecue-inspired taste profile. The product is positioned as a first of its kind snack that balances out sweet, salty and savory notes to make them a great option for avid barbecue fare fans. The snack is making its way to 301 Walmart locations in Texas as well as over 1,000 independent grocery stores across 11 states.
Co-Founder and CEO Jared Drinkwater spoke on the Low and Slow Hickory Smoked BBQ Cheese Puffs saying, "Having smoked virtually every salty snack on the planet, I can say these smoky, cheesy puffs are pretty delicious. When we sampled to a limited audience at the Troubadour BBQ & Music Festival in College Station, TX earlier this summer, I knew we had a hit on our hands. People couldn’t get enough.”
Image Credit: Low and Slow Snacks
Trend Themes
1. Flavor-infused Snacks - These hickory-smoked cheese puffs exemplify the growing trend of integrating complex, authentic flavors into mainstream snack products.
2. Seasonal Limited Editions - Launching during fall and winter, the cheese puffs tap into the trend of season-specific, limited-edition snack offerings that create a sense of exclusivity.
3. Multi-sensory Eating Experiences - Balancing sweet, salty, and savory notes, the cheese puffs highlight the trend of multi-sensory eating experiences that appeal to more sophisticated palates.
Industry Implications
1. Snack Food - The snack food industry benefits from innovations like hickory-smoked cheese puffs, which elevate traditional products with unique flavor profiles.
2. Grocery Retail - With distribution in major retail chains like Walmart and numerous independent grocers, these cheese puffs disrupt the grocery retail space by offering novel product differentiation.
3. Food Festivals - Snack products that debut at themed events, such as the Troubadour BBQ & Music Festival, show potential for capturing the attention of niche markets within the food festival industry.
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