The Curators is Arriving into Waitrose in the UK
Michael Hemsworth — August 31, 2024 — Lifestyle
References: wearethecurators & retailtimes
The Curators has announced its products are making its way to Waitrose locations in the UK to provide consumers with a deliciously savory way to satisfy their cravings this fall. The brand's snacks include its Original Salted Pork Puffs, which are packed with 18-grams of protein and just 133-calories per bag to give them an inherently satiating profile. The brand's Cheesies product is also slated to arrive back into Waitrose to help consumers indulge their craving for cheesy snacks with a savory twist.
Co-Founder Max Rees spoke on The Curators launch into Waitrose saying, "The launch of these three products into Waitrose stores nationwide ensures we’re able to bring our unique combination of mouth wateringly tasty, savoury, nutritious snacks to even more people – whether they are looking for an on-the-go bite to beat hunger pangs, a post-workout protein pick-me-up, or a delicious crunchy cheese snack to enjoy over a glass of wine with friends.”
Co-Founder Max Rees spoke on The Curators launch into Waitrose saying, "The launch of these three products into Waitrose stores nationwide ensures we’re able to bring our unique combination of mouth wateringly tasty, savoury, nutritious snacks to even more people – whether they are looking for an on-the-go bite to beat hunger pangs, a post-workout protein pick-me-up, or a delicious crunchy cheese snack to enjoy over a glass of wine with friends.”
Trend Themes
1. High-protein Snacks - The inclusion of 18-grams of protein in savory snacks appeals to consumers seeking nutritionally dense options.
2. Low-calorie Indulgences - With just 133-calories per bag, these snacks cater to the health-conscious consumer looking to satisfy cravings without guilt.
3. Savory Alternatives - Products like Cheesies offer a savory twist on traditional cheesy snacks, appealing to those seeking unique flavor profiles.
Industry Implications
1. Health and Wellness - The market for nutritious and satiating snacks is expanding rapidly as more consumers prioritize their health.
2. Gourmet Food - The demand for gourmet and specialty snacks presents an opportunity to introduce premium savory products to a broader audience.
3. Retail and Grocery - Introducing innovative snack options into mainstream grocery chains like Waitrose highlights the evolving landscape of consumer preferences.
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