HICKIES Laces Packaging Was Designed to Prominently Feature Its Products
Mishal Omar — April 4, 2017 — Marketing
References: hickies & thedieline
The brand HICKIES Laces offers a distinct design for sneaker shoelaces that forgoes the traditional tie up strings for a design that does not involve tying the laces more than once.
The laces themselves come in multiple different colors, making them easy to mix and match with varying shoes, while their elastic design allows for them to be stretched out – which ensures that the shoes they are placed on can be slipped on easily. The HICKIES Laces brand wanted to create packaging that would stand out to consumers given its small, startup status, and enlisted the designer Mariana Gorn to do so.
The resulting packaging features a semi-opaque design with images of shoes wearing the laces, ensuring a sporty and eye-catching look that will appeal to those who enjoy experimenting with fashion.
The laces themselves come in multiple different colors, making them easy to mix and match with varying shoes, while their elastic design allows for them to be stretched out – which ensures that the shoes they are placed on can be slipped on easily. The HICKIES Laces brand wanted to create packaging that would stand out to consumers given its small, startup status, and enlisted the designer Mariana Gorn to do so.
The resulting packaging features a semi-opaque design with images of shoes wearing the laces, ensuring a sporty and eye-catching look that will appeal to those who enjoy experimenting with fashion.
Trend Themes
1. Non-tying Shoelaces - Disruptive innovation opportunity: Develop new designs or technologies for shoelaces that eliminate the need for tying.
2. Elastic Laces - Disruptive innovation opportunity: Create elastic shoelaces that provide convenience and easy slip-on functionality.
3. Mix-and-match Laces - Disruptive innovation opportunity: Design shoelaces in various colors and patterns to allow for customization and personalization.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Integrate non-tying shoelace technology into footwear, offering hassle-free and stylish options.
2. Packaging - Disruptive innovation opportunity: Develop innovative and visually appealing packaging solutions for consumer products, enhancing brand recognition.
3. Fashion - Disruptive innovation opportunity: Explore new ways to incorporate non-traditional shoelaces into fashion trends, pushing boundaries and capturing attention.
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