HH-118389225 Unveils Capsule 221 for the SS22 Season
References: hellyhansen & hypebeast
Helly Hansen's HH-118389225 nickname under its ARCHIVE series delivers a seasonal collection and it dives into the brand's rich archival goods. It delivers a wide range of apparel designed for the mountains with the introduction of the Capsule 221.
It is inspired by the brand's ÆGIR Offshore collection, which is the foundational silhouette of the seasonal range. The collection has modular products that are able to be worn together and all of which have been tested through different terrains. Some of the standout items include the HH ARC 3L Modular Coat, which is a longline silhouette that can be worn in three different ways with the help of the interchangeable hoods, and removable gilet and panels.
Image Credit: HH-118389225
It is inspired by the brand's ÆGIR Offshore collection, which is the foundational silhouette of the seasonal range. The collection has modular products that are able to be worn together and all of which have been tested through different terrains. Some of the standout items include the HH ARC 3L Modular Coat, which is a longline silhouette that can be worn in three different ways with the help of the interchangeable hoods, and removable gilet and panels.
Image Credit: HH-118389225
Trend Themes
1. Modular Mountain Apparel - Opportunity for apparel companies to innovate with modular designs that can be worn together or separately for versatility in different terrains.
2. Archival Collection Revival - Opportunity for brands to create seasonal collections inspired by their own archives, bringing new life to past designs.
3. Technical Mountain Gear - Opportunity for companies to develop technical gear that is both functional and stylish for outdoor enthusiasts.
Industry Implications
1. Apparel Manufacturing - Manufacturers can explore innovative ways of creating modular clothing, using high-performance fabrics, and incorporating technologies that enhance functionality.
2. Outdoor Gear Retail - Retailers that specialize in outdoor gear can capitalize on the growing demand for technical, modular mountain apparel, and promote products that offer versatile options for consumers.
3. Archival Fashion Design - Fashion designers can tap into archival fashion for inspiration and transform previous designs into new, inventive collections with a modern twist.
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