Helly Hansen HH-118389225 Presents its New 222 Winter Capsule
Amy Duong — November 29, 2022 — Art & Design
References: highsnobiety
Helly Hansen HH-118389225 introduces its new 222 Winter collection to combat the terrains of the cold. It features notable items including the HH ARC Reversible Puffa that is seen making a return along with two statement updates. It is followed by the ARC Storm Shell jacket that is paired with shell pants to create a suited look.
Dorte Vedal, the design director states, "The 222 capsule builds upon the groundwork of the first winter 212 collection, retaining the focus on modularity and re-introducing further evolved versions of flagship HH-118389225 styles, [...]The bold colorways and statement camouflages are inspired by natural elements and non-typical winter landscapes, where we can reimagine Helly Hansen’s rich history through more abstract colors and patterns that are suited to the contemporary fashion consumer.“
Image Credit: Helly Hansen
Dorte Vedal, the design director states, "The 222 capsule builds upon the groundwork of the first winter 212 collection, retaining the focus on modularity and re-introducing further evolved versions of flagship HH-118389225 styles, [...]The bold colorways and statement camouflages are inspired by natural elements and non-typical winter landscapes, where we can reimagine Helly Hansen’s rich history through more abstract colors and patterns that are suited to the contemporary fashion consumer.“
Image Credit: Helly Hansen
Trend Themes
1. Technical Winter Fashion - Opportunity to create fashionable and functional winter apparel that incorporates modular design and bold colorways.
2. Modular Design - Opportunity to create interchangeable and customizable winter apparel pieces for consumers.
3. Nature-inspired Colorways - Opportunity to use abstract patterns and colors inspired by non-typical winter landscapes to create unique winter fashion collections.
Industry Implications
1. Winter Apparel - Opportunity to create functional and fashionable winter apparel, incorporating modular design and nature-inspired colorways.
2. Fashion Design - Opportunity to incorporate modular design and unique colorways inspired by non-typical winter landscapes, to create disruptive winter fashion collections.
3. Outdoor Gear - Opportunity to incorporate modular design and bold colorways into outdoor gear collections, appealing to consumers seeking functional yet fashionable apparel for cold weather activities.
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