The New HH-118389225 FW21 Collection Draws Inspiration from Sailing
Niko Pajkovic — December 21, 2021 — Fashion
References: hellyhansen & hypebeast
Helly Hansen's archive line, HH-118389225, has officially released its Fall/Winter 2021 collection, which it first teased in January 2021. Titled 'Capsule 212',' the concise collection draws inspiration from the brand's heritage, celebrating its 140-year history of producing top-notch technical sailing apparel.
In particular, the collection revives Helly Hansen's “ÆGIR” Offshore Collection," a line initially launched for professional sailors competing in ocean races worldwide. As a result, the new offering includes a selection of performance-focused, modular products boasting technical details such as ultrasonic taped seams, 3-layer shells, and 3M reflective detailing.
Standout items include the HH 5-1 Storm Coat, which can be customized via five configurations, and the HH Flow Parka, a versatile and lightweight jacket suitable for varied weather.
Image Credit: Helly Hansen
In particular, the collection revives Helly Hansen's “ÆGIR” Offshore Collection," a line initially launched for professional sailors competing in ocean races worldwide. As a result, the new offering includes a selection of performance-focused, modular products boasting technical details such as ultrasonic taped seams, 3-layer shells, and 3M reflective detailing.
Standout items include the HH 5-1 Storm Coat, which can be customized via five configurations, and the HH Flow Parka, a versatile and lightweight jacket suitable for varied weather.
Image Credit: Helly Hansen
Trend Themes
1. Technical Sailing Apparel - The HH-118389225 FW21 Collection showcases technical sailing apparel and presents opportunities for innovation in performance-focused clothing design.
2. Modular Products - The HH 5-1 Storm Coat highlights the trend of modular products and inspires innovation in customizable fashion design.
3. Heritage Collections - The HH-118389225 FW21 Collection's celebration of the brand's heritage presents opportunities for innovation in reviving and repurposing vintage designs.
Industry Implications
1. Fashion Industry - The fashion industry can reference the HH-118389225 FW21 Collection for innovation in performance-focused, modular and heritage-inspired clothing design.
2. Sailing Industry - The sailing industry can reference the HH-118389225 FW21 Collection for inspiration in technical sailing apparel design and ultrasonic taped seams, 3-layer shells, and 3M reflective detailing.
3. Outdoor Industry - The HH-118389225 FW21 Collection inspires innovation for the outdoor industry in versatile and lightweight jackets that are suitable for varied weather conditions and customizable configurations.
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