The Hermes Spring 2014 Campaign Stars Diana Moldovan and Yumi Lambert
Meghan Young — January 14, 2014 — Fashion
References: hermes & fashiongonerogue
The Hermes Spring 2014 campaign is utterly charming. It appears to star two shy forest nymphs, both of whom don't have a clue about the luxuries they are clad in nor the beauty they hold. Of course, models Diana Moldovan and Yumi Lambert are simply playing their roles to a T. Whether captured behind foliage or like a deer in the headlights while perched on a rock, they give the collection a fantastical appeal.
Shot by photographer Hans Silvester, the Hermes Spring 2014 campaign is nevertheless inspired by a safari theme, not a fairy one. And in place of a forest, they are captured in a jungle. Yet the marriage between the two ideas is not so dissonant. Beat Bolliger styled the photoshoot.
Shot by photographer Hans Silvester, the Hermes Spring 2014 campaign is nevertheless inspired by a safari theme, not a fairy one. And in place of a forest, they are captured in a jungle. Yet the marriage between the two ideas is not so dissonant. Beat Bolliger styled the photoshoot.
Trend Themes
1. Forest-inspired Fashion - A trend that incorporates natural elements into high-end fashion, allowing for a new take on luxury and sustainability.
2. Fantasy-themed Advertising Campaigns - A trend that adds a magical element to traditional fashion advertising campaigns, appealing to consumers' imagination and sense of wonder.
3. Nature-based Photography - A trend that captures fashion models in natural settings, creating a sense of harmony between the fashion industry and the environment.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating natural elements and themes in fashion design to reach a wider audience interested in sustainability.
2. Advertising - Disruptive innovation opportunity: Experimenting with fantasy and nature-based themes in advertising campaigns to stand out and appeal to consumers' emotions.
3. Photography - Disruptive innovation opportunity: Seeking out natural landscapes and settings for fashion photography to create a unique aesthetic that resonates with consumers.
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