The Hermes Kellydoscope Bag Set-Up Will Draw Plenty of Attention
Holger Mohr — November 26, 2010 — Marketing
References: whisty.wordpress & sandrascloset
In the ‘Wonder Room,' Selfridges' London-based concept store, this giant Hermes Kellydoscope bag is being displayed until the end of the month.
The giant bag is made of the same materials as its regular-sized counterpart, giving it an ultra realistic feel. This gigantic piece allows individuals to even step inside the bag, providing visitors with the ultimate fairytale experience. This giant Hermes Kellydoscope bag is definitely an awesome form of interactive promotion, undoubtedly creating an unforgettable experience for those coming across it.
The giant bag is made of the same materials as its regular-sized counterpart, giving it an ultra realistic feel. This gigantic piece allows individuals to even step inside the bag, providing visitors with the ultimate fairytale experience. This giant Hermes Kellydoscope bag is definitely an awesome form of interactive promotion, undoubtedly creating an unforgettable experience for those coming across it.
Trend Themes
1. Interactive Promotion - Creating giant installations that allow individuals to step inside provides a unique and unforgettable brand experience.
2. Experiential Marketing - Using oversized installations to immerse visitors in a fairytale-like experience enhances brand engagement.
3. Concept Store Trends - Displaying oversized designer installations in concept stores showcases innovative and attention-grabbing retail experiences.
Industry Implications
1. Fashion & Luxury Goods - Oversized designer installations in fashion and luxury concept stores create a memorable and immersive shopping experience.
2. Retail & Marketing - Utilizing giant installations for experiential marketing helps brands stand out and increase customer engagement.
3. Event Management - Incorporating interactive oversized installations in events adds a WOW factor and attracts attendees.
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