The Heritage Chicken Program Protects Unique Breeds
Ellen Smith — April 18, 2019 — Lifestyle
References: heritagechickens.ualberta & albertafarmexpress
It's not hard for one to understand why it's important to protect heritage chicken breeds, but very few people are aware of how they can contribute to the preservation, which is why the Heritage Chicken Program in Alberta introduced Adopt-a-Hen to the public.
This initiative started with just a few people and has since grown to more than 500 members. Running from January to September, those that pay a fee of $150 will be contributing to supporting one heritage or vintage chicken, helping farmers preserve the breed. In exchange, members will receive a dozen eggs every two weeks, serving as a reminder of the important cause they're supporting.
The popularity of this program has led to the introduction of educational programs, which teaches locals how to manage and raise their own chickens.
This initiative started with just a few people and has since grown to more than 500 members. Running from January to September, those that pay a fee of $150 will be contributing to supporting one heritage or vintage chicken, helping farmers preserve the breed. In exchange, members will receive a dozen eggs every two weeks, serving as a reminder of the important cause they're supporting.
The popularity of this program has led to the introduction of educational programs, which teaches locals how to manage and raise their own chickens.
Trend Themes
1. Heritage Chicken Preservation - Disruptive innovation opportunity: Creating new methods and technologies for preserving heritage chicken breeds.
2. Adopt-a-hen Programs - Disruptive innovation opportunity: Developing innovative models for individuals to contribute to the preservation of heritage chicken breeds.
3. Chicken Raising Education - Disruptive innovation opportunity: Designing interactive and accessible educational programs for teaching people about raising heritage chicken breeds.
Industry Implications
1. Agriculture - Disruptive innovation opportunity: Implementing sustainable farming practices that prioritize the preservation of heritage chicken breeds.
2. Food and Beverage - Disruptive innovation opportunity: Creating unique product offerings that feature and promote heritage chicken breeds to cater to consumer demand.
3. Education - Disruptive innovation opportunity: Developing specialized courses and resources to educate individuals on heritage chicken breeds and their preservation.
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