Hennessy House of Moves Celebrates the NBA All-Star Game
Laura McQuarrie — February 19, 2022 — Marketing
References: thespiritsbusiness
The Hennessy House of Moves was created to offer three floors of experiences for the NBA All-Star Game and the digital house activation marks the latest installment of the Make Moves That Start Movements campaign. Within the immersive digital space, sports fans will get to experience a performance by American rapper Gunna and NBA-themed Hennessy cocktails. There are also artful installations to appreciate, along with a virtual bar complete with recipes for Hennessy’s NBA-themed serves.
The digital house activation continues a conversation started by Hennessy Cognac when it released eight NFTs. Appealing to a young, connected audience of sports fans, this experience gives the next generation of collectors the chance to win an autographed Russell Westbrook jersey.
The digital house activation continues a conversation started by Hennessy Cognac when it released eight NFTs. Appealing to a young, connected audience of sports fans, this experience gives the next generation of collectors the chance to win an autographed Russell Westbrook jersey.
Trend Themes
1. Immersive Digital Spaces for Events - Creating virtual experiences for events such as live performances, 3D installations, and themed cocktails can enhance engagement and appeal to the younger audience.
2. NFT Collections for Sports Fans - Offering NFTs and limited edition sports memorabilia can attract a younger, connected audience and create new opportunities for collectors and sellers alike.
3. Virtual Mixology Experiences - Providing virtual bars and mixology tutorials with themed cocktails can create a fun and educational experience for fans to enjoy at home.
Industry Implications
1. Event Management - Event management companies could enhance their services by offering immersive digital experiences for events to enhance engagement and bring in a new audience.
2. Sports Memorabilia - Companies that specialize in sports memorabilia can take advantage of NFTs and limited edition items to attract a younger audience and capitalize on the growing digital collectibles market.
3. Beverage Industry - The beverage industry can use virtual mixology experiences to introduce customers to new products and create an engaging experience that is both fun and educational.
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