These New Kaló Hemp-Infused Seltzers are Summer-Ready
Michael Hemsworth — July 3, 2021 — Marketing
References: hillviewmed & foodbev
The Kaló hemp-infused seltzers range is being expanded by the brand to offer consumers a new lineup of flavors to enjoy this summer. The new flavors include Ruby Red Grapefruit, Black Cherry, Blood Orange Mango and Ginger Lemonade, which each come in 12-ounce cans and boast 15mg of high-grade, full-spectrum hemp. The drinks only contain two-grams of sugar each and have a caloric content of 15-calories.
CEO of Hillview Ken VandeVrede spoke on the new additions to the Kaló hemp-infused seltzers range saying, "Kaló answers consumer demand for a fast-acting, feel-good beverage that delivers the powerful wellness benefits of hemp-derived cannabinoids without derailing your day. Our flavours are carefully crafted using only the most premium ingredients, delivered in a patented water-soluble formula that produces desired effects in under five minutes. With eight hemp-infused seltzers in the market and a THC beverage on the way, we’re focused on building strong retail partnerships and brand fans in our own backyard, with plans to expand our retail footprint nationwide within the year.”
Image Credit: Kaló
CEO of Hillview Ken VandeVrede spoke on the new additions to the Kaló hemp-infused seltzers range saying, "Kaló answers consumer demand for a fast-acting, feel-good beverage that delivers the powerful wellness benefits of hemp-derived cannabinoids without derailing your day. Our flavours are carefully crafted using only the most premium ingredients, delivered in a patented water-soluble formula that produces desired effects in under five minutes. With eight hemp-infused seltzers in the market and a THC beverage on the way, we’re focused on building strong retail partnerships and brand fans in our own backyard, with plans to expand our retail footprint nationwide within the year.”
Image Credit: Kaló
Trend Themes
1. Hemp-infused Beverages - The rise of hemp-infused beverages offers opportunities for beverage companies to diversify their product lines and tap into the growing demand for functional wellness drinks.
2. Cannabis-based Wellness - The emergence of full-spectrum hemp beverages presents opportunities for companies in the wellness industry to incorporate cannabis-derived ingredients in their products.
3. Fast-acting Health Boosters - The demand for fast-acting, functional wellness drinks indicates potential for innovation in the development of products that can provide consumers with quick health benefits.
Industry Implications
1. Beverage Industry - The expansion of the Kaló hemp-infused seltzers range highlights the potential for beverage companies to incorporate hemp-derived ingredients in their products, meeting the growing demand for functional wellness drinks.
2. Wellness Industry - The use of full-spectrum hemp in the Kaló seltzers underscores the potential for companies in the wellness industry to include cannabis-derived ingredients in their product lines and cater to health-conscious consumers.
3. Retail Industry - The plans to expand the retail footprint of Kaló hemp-infused seltzers nationwide within the year presents opportunities for retailers to tap into the growing demand for functional wellness drinks.
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