CNA's 'Hello Pizza' Has Brazilian Students Take Orders to Learn English
Laura McQuarrie — June 2, 2015 — Lifestyle
References: cna.br & prexamples
Time spent in the classroom and pouring over textbooks is valuable when learning a new language like English, but the Brazilian language school CNA and FCB Brasil developed 'Hello Pizza' as a way to immerse students in real-time conversations with American customers.
Hello Pizza has Brazilian students sub in for the people who usually take pizza orders for the Bella Vista Pizzaria in Los Angeles. As an incentive for customers to be patient, people calling in to order a pizza are offered a discount if they opt-in to place their order with a Brazilian student. During this time, students are challenged to take the order, while also keeping the conversation going—the longer the conversation, the more discount a customer will get.
Last year, FCB Brasil made itself known for the award-winning Speaking Exchange initiative it created between Brazilian students and elderly American citizens.
Hello Pizza has Brazilian students sub in for the people who usually take pizza orders for the Bella Vista Pizzaria in Los Angeles. As an incentive for customers to be patient, people calling in to order a pizza are offered a discount if they opt-in to place their order with a Brazilian student. During this time, students are challenged to take the order, while also keeping the conversation going—the longer the conversation, the more discount a customer will get.
Last year, FCB Brasil made itself known for the award-winning Speaking Exchange initiative it created between Brazilian students and elderly American citizens.
Trend Themes
1. Real-time Language Immersion - Creating immersive experiences that allow language learners to practice in real-life scenarios, like Hello Pizza, can enhance language acquisition.
2. Incentivized Language Practice - Offering incentives, such as discounts, can motivate language learners to engage in conversational practice.
3. Collaboration Between Education and Business - Partnering with businesses can provide valuable opportunities for students to apply their language skills in practical settings.
Industry Implications
1. Education - The education sector can explore more innovative ways to make language learning engaging and applicable to real-life situations.
2. Hospitality - The hospitality industry can leverage language learning initiatives, like Hello Pizza, to enhance customer experience and bridge communication gaps.
3. Advertising - The advertising industry can develop campaigns that highlight the benefits of language learning through practical experiences, attracting both learners and businesses.
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