The Heidi Mottram SS11 Collection is Magical and Mystical
Meghan Young — November 5, 2010 — Fashion
References: heidimottram & behance.net
There seems to be a mystical property behind the Heidi Mottram SS11 'Magical' campaign.
Photographed by Dave Wise, the Heidi Mottram SS11 campaign was inspired by the textures and skins used as materials within pieces in the collection. Dark and dramatic, this awesome campaign certainly intensifies the allure of this accessory line. See these unique prints for yourselves in the featured gallery.
Photographed by Dave Wise, the Heidi Mottram SS11 campaign was inspired by the textures and skins used as materials within pieces in the collection. Dark and dramatic, this awesome campaign certainly intensifies the allure of this accessory line. See these unique prints for yourselves in the featured gallery.
Trend Themes
1. Dark-dramatic Fashion - Disruptive innovation opportunities exist in creating fashion campaigns that evoke a sense of mystery and intensity.
2. Texture-inspired Designs - Innovation opportunities lie in using textures and materials as a source of creativity in fashion collections.
3. Unique Print Campaigns - An opportunity for disruptive innovation exists in using unique prints to showcase fashion accessories.
Industry Implications
1. Fashion - The fashion industry can leverage mysterious and intense fashion campaigns to attract and engage customers.
2. Textile - The textile industry can explore innovative ways of using textures and materials to create unique and compelling designs.
3. Print Advertising - The print advertising industry can tap into the trend of using unique prints in campaigns to capture attention and differentiate brands.
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