The Growl-O-Meter Puts Your Heavy Metal Growls to the Test
Laura McQuarrie — August 21, 2014 — Autos
References: lejetlig.dk & adsoftheworld
Bellowing a heavy metal growl can put a lot of strain on your vocal chords, but this is not something that concerns a lot of metal fans, especially the ones who tested themselves with the Growl-O-Meter.
The meter was set up between "the most badass car rental company," Lej Et Lig, and the Copenhell metal festival, challenging metal fans to put their voices to the test to get discounted car rentals and other prizes. As a result of having the Growl-O-Meter at the festival, over 500 people lost their voices trying to get the meter to light up all the way to the top. The deepest and loudest growls were received best by the meter, showing off fans that could give the festival performers a run for their money.
The meter was set up between "the most badass car rental company," Lej Et Lig, and the Copenhell metal festival, challenging metal fans to put their voices to the test to get discounted car rentals and other prizes. As a result of having the Growl-O-Meter at the festival, over 500 people lost their voices trying to get the meter to light up all the way to the top. The deepest and loudest growls were received best by the meter, showing off fans that could give the festival performers a run for their money.
Trend Themes
1. Vocal Performance Measurement - The development of devices like the Growl-O-Meter highlights the trend of measuring and quantifying vocal performance in various contexts.
2. Social Media Challenges - The popularity of challenges like testing vocal abilities with the Growl-O-Meter reflects the trend of social media-driven engagement and participation.
3. Health Consciousness in Music - The emphasis on the strain heavy metal growling puts on vocal chords suggests a trend towards health-consciousness in the music industry, leading to potential opportunities for vocal health and performance-related innovations.
Industry Implications
1. Music Technology - Developing advanced vocal performance measurement tools, like the Growl-O-Meter, can disrupt the music technology industry by providing musicians and vocalists with new ways to monitor and improve their performances.
2. Event Management - Integrating interactive challenges, such as vocal performance tests, into events like metal festivals presents opportunities for event management companies to enhance attendee engagement and create unique experiences.
3. Wellness and Fitness - The awareness of vocal strain in metal music opens up possibilities for wellness and fitness industries to create products and services that cater to the specific vocal health needs of musicians and heavy metal enthusiasts.
2.8
Score
Popularity
Activity
Freshness
