New Amsterdam Vodka & Hot Ones Releasted the Limited-Edition Heat Check
Laura McQuarrie — June 12, 2024 — Marketing
References: newamsterdamvodka & mensjournal
Consumers' fixation with fiery flavors is driving interest in not only spicy foods but also drinks that elevate the overall sensory experience—and Heat Check is a limited-edition release from New Amsterdam Vodka and Hot Ones. This "not-too-spicy, not-too-mild, but just right pepper-infused spirit" pairs earthy Serrano and Fresno peppers with bright and fruity Habanero to offer a bold thrill for adults who can't get enough heat.
Although Heat Check can stand on its own and can be enjoyed as a shot, it also adds heat, depth and complexity to classic cocktails like the Bloody Mary or martini. Heat Check can also be savored in signature cocktail recipes like Sizzlin’ Sunrise or Cucumber Heat Wave.
Although Heat Check can stand on its own and can be enjoyed as a shot, it also adds heat, depth and complexity to classic cocktails like the Bloody Mary or martini. Heat Check can also be savored in signature cocktail recipes like Sizzlin’ Sunrise or Cucumber Heat Wave.
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