Trojan Commercial Reminds You That Herpes is Forever
Going Like Sixty — February 9, 2009 — Naughty
References: brandfreak
Trojan condoms have been criticized in the past for being too negative. Research shows their product image to be bad or worse, with a dirty and mood-killing connotation. Their latest ad campaign has gone positive, however, and is just in time for Valentine's Day.
A young couple sits in the car, and the boyfriend reveals his Valentine's Day present to his girlfriend: gonorrhea. She's thrilled, and apparently so is he, because he babbles, "Because, you know, herpes, you can't return."
A young couple sits in the car, and the boyfriend reveals his Valentine's Day present to his girlfriend: gonorrhea. She's thrilled, and apparently so is he, because he babbles, "Because, you know, herpes, you can't return."
Trend Themes
1. Positive Sexual Health Messaging - Disruptive innovation opportunity: Developing advertising campaigns that promote sexual health in a positive and education-focused manner, rather than using negative or stigmatizing language.
2. Creative Valentine's Day Marketing - Disruptive innovation opportunity: Exploring unconventional approaches to Valentine's Day marketing that capture attention and generate conversation, while maintaining brand integrity.
3. Changing Perceptions of Condoms - Disruptive innovation opportunity: Shifting societal attitudes towards condoms by reframing their image as a responsible and enjoyable aspect of sexual relationships.
Industry Implications
1. Sexual Health Products - Disruptive innovation opportunity: Creating innovative sexual health products that improve user experience, increase accessibility, and address consumer needs.
2. Advertising and Marketing - Disruptive innovation opportunity: Developing new strategies and approaches to advertising and marketing campaigns that challenge traditional norms and result in memorable and impactful messaging.
3. Gifts and Retail - Disruptive innovation opportunity: Introducing unique and unconventional gift options for holidays and special occasions, catering to diverse consumer preferences and breaking away from traditional gift-giving practices.
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