You Can Now Send Your Ex a Scorpion for Valentine's Day
Grace Mahas — February 7, 2023 — Marketing
References: topochicohardseltzerusa
This Valentine's Day, Topo Chico Hard Seltzer is daring customers to add a unique twist to their traditional celebrations. The brand is offering Scorpion Valentines, complete with a real, edible scorpion coated in a strawberry guava flavor inspired by their signature seltzer. The Valentines come in a heart-shaped box and are ethically sourced, making them completely safe to eat.
Starting on February 10th, at 8 AM EST, Scorpion Valentines will be available for purchase for $6.99 on Scorpion.Valentine.TopoChicoHardSeltzerUSA.com. Those who choose to send a Scorpion Valentine will not only surprise their loved one, but will also receive a discount on Topo Chico Hard Seltzer.
Visit Topo Chico Hard Seltzer's website and send a Scorpion Valentine to that special someone or an ex.
Starting on February 10th, at 8 AM EST, Scorpion Valentines will be available for purchase for $6.99 on Scorpion.Valentine.TopoChicoHardSeltzerUSA.com. Those who choose to send a Scorpion Valentine will not only surprise their loved one, but will also receive a discount on Topo Chico Hard Seltzer.
Visit Topo Chico Hard Seltzer's website and send a Scorpion Valentine to that special someone or an ex.
Trend Themes
1. Ex-themed Valentine's Day Gifts - Opportunity for brands to create unique and edgy gifts for people celebrating Valentine's Day in an unconventional way.
2. Food & Beverage Pairings - Incorporating unusual or exotic ingredients in food items to complement and promote sales for a beverage brand.
3. Subscription-based Gifts - Subscription services can easily customize their offerings to cater to consumers with different tastes and preferences, including those who prefer unconventional gifting options.
Industry Implications
1. Food & Beverage - Opportunity to create products or collaborations with other brands to appeal to those who prefer unique and unconventional food and beverage options.
2. Subscription Services - Subscription services can adapt to this Ex-themed Valentine's Day trend and offer personalized and curated gifts for their subscribers, opening up a new revenue stream.
3. E-commerce - With the increasing popularity of online shopping, e-commerce platforms can use this trend to offer their customers a unique and unforgettable gifting experience, opening up new possibilities and sales.
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