Epicurium Launched Seven New Impulse Ranges
Michael Hemsworth — August 10, 2022 — Marketing
References: epicurium & talkingretail
Epicurium has announced the launch of several new impulse ranges to provide retailers with a way to tap into consumer demand for on-trend snacks and treats.
The wholesaler is introducing Fuel10K, Misfits, an array of offerings from Forest Feasts, Gut Stuff and more, which were chosen according to consumer habits and preferences. The Misfits plant-based protein bars offer a boost to energy levels throughout the day, while products from Fuel10K offer nutritious and delicious options perfect for enjoying breakfast out of the house. Products from Pulsin, Livia's and Purely Plantain offer crunchy snacks with beneficial ingredients to boot.
Buyer at Epicurium Mollie Clarke commented on the new impulse ranges saying, "Retailers have the chance to attract new shoppers across multiple categories with these brands."
The wholesaler is introducing Fuel10K, Misfits, an array of offerings from Forest Feasts, Gut Stuff and more, which were chosen according to consumer habits and preferences. The Misfits plant-based protein bars offer a boost to energy levels throughout the day, while products from Fuel10K offer nutritious and delicious options perfect for enjoying breakfast out of the house. Products from Pulsin, Livia's and Purely Plantain offer crunchy snacks with beneficial ingredients to boot.
Buyer at Epicurium Mollie Clarke commented on the new impulse ranges saying, "Retailers have the chance to attract new shoppers across multiple categories with these brands."
Trend Themes
1. On-trend Snacks and Treats - Opportunity for food and beverage companies to launch new products with consumer habits and preferences in mind.
2. Plant-based Protein Bars - Opportunity for companies to capitalize on the increasing demand for plant-based options in the snack market.
3. Breakfast-on-the-go - Opportunity for companies to develop convenient and nutritious breakfast options that can be enjoyed outside of the home.
Industry Implications
1. Food and Beverage - Companies within this industry can launch new products tapping into the trends of on-trend snacks and treats and plant-based options for consumers.
2. Convenience Stores - Opportunity for convenience stores to attract new shoppers and cater to the demand for on-the-go and convenient snacks and breakfast options.
3. Fitness and Wellness - Companies in this industry can tap into the trend of consumers seeking snacks that offer nutritious and beneficial ingredients to support their healthy lifestyles.
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