Free & Easy's Healthy Cake Mixes Exclude Gluten, Refined Sugar and Dairy
Laura McQuarrie — May 5, 2017 — Lifestyle
References: healthysales & packagingoftheworld
Free & Easy makes a range of healthy cake mixes that put an emphasis on particular ingredient exclusions. Varieties from the brand like Chocolate Cake, Sponge Cake, Ginger Cake and Carrot Cake offer better-for-you versions of classic flavors, as the mixes include no gluten, refined sugar, dairy or any animal ingredients, also making them all vegan-friendly.
In place of refined sugar as a sweetener, Free & Easy highlights its use of a substitute like coconut blossom sugar in its healthy cake mixes—and in the case of the Chocolate Cake Mix, no sugar at all.
As many consumers are now looking to replace gluten and dairy in their diets with alternative products, free-from foods have become in high demand, as they offer satisfying options for those with allergies, intolerances, or particular lifestyle choices.
In place of refined sugar as a sweetener, Free & Easy highlights its use of a substitute like coconut blossom sugar in its healthy cake mixes—and in the case of the Chocolate Cake Mix, no sugar at all.
As many consumers are now looking to replace gluten and dairy in their diets with alternative products, free-from foods have become in high demand, as they offer satisfying options for those with allergies, intolerances, or particular lifestyle choices.
Trend Themes
1. Gluten-free Baking - Creating gluten-free cake mixes that cater to the increasing demand for gluten-free options.
2. Refined Sugar-free Desserts - Developing cake mixes that use alternative sweeteners, such as coconut blossom sugar, to meet the needs of consumers looking for healthier dessert options.
3. Vegan-friendly Cakes - Producing cake mixes that are free from animal ingredients, appealing to the growing vegan market.
Industry Implications
1. Bakery - Exploring the development of gluten-free cake mixes to tap into the expanding market for gluten-free bakery products.
2. Health Food - Creating and marketing refined sugar-free cake mixes to cater to health-conscious consumers seeking healthier dessert alternatives.
3. Plant-based - Capitalizing on the increasing popularity of veganism by producing cake mixes that are vegan-friendly and appeal to the plant-based market.
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