This Chain Brings Healthy Beverages to Low-Income Areas
Katherine Pendrill — September 12, 2015 — Social Good
References: magazine.good.is
Hip-hop artists Jadakiss and Styles P recently announced that they intend to bring healthy beverages to low-income areas. In many low-income neighborhoods, residents have little access to fresh and healthy food. This new initiative aims to improve food access in poorer communities.
The two artists plan on launching a chain of healthy juice bars that will only be located in low-income neighborhoods. The chain will be called 'Juices for Life' and one is already slated for opening in the neighborhood of Yonkers. As Styles P explains, "in the poorer communities, mostly, the money gets invested in liquor stores and the kind of things we don’t need." The new juice bars will serve healthy beverages, giving residents an easy way to consume fruits and vegetables.
The community-driven juice bars are a unique way of tackling food insecurity in low-income areas throughout the US.
The two artists plan on launching a chain of healthy juice bars that will only be located in low-income neighborhoods. The chain will be called 'Juices for Life' and one is already slated for opening in the neighborhood of Yonkers. As Styles P explains, "in the poorer communities, mostly, the money gets invested in liquor stores and the kind of things we don’t need." The new juice bars will serve healthy beverages, giving residents an easy way to consume fruits and vegetables.
The community-driven juice bars are a unique way of tackling food insecurity in low-income areas throughout the US.
Trend Themes
1. Community-supporting Juice Bars - Hip-hop artists are opening healthy juice bars in low-income areas to improve food access.
2. Addressing Food Insecurity - Initiatives aimed at bringing healthy food to low-income neighborhoods are becoming more popular.
3. Community-driven Initiatives - Collaborative projects like 'Juices for Life' can have a positive impact on underprivileged communities.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to address food insecurity by providing healthier options in low-income areas.
2. Social Entrepreneurship - Community-driven social entrepreneurship projects can help address social issues like food insecurity.
3. Social Impact Investing - Social impact investing can support initiatives like 'Juices for Life' to bring healthier food options to low-income neighborhoods.
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