McDonald's Menu in Japan Now Includes Hawaiian Burgers
Laura McQuarrie — February 9, 2015 — Lifestyle
References: mcdonalds.co.jp & en.rocketnews24
The World Mac Hawaii campaign from McDonald's features two Hawaiian burgers that deliver a taste of the island life to Japan. These island-inspired burgers take inspiration from traditional Hawaiian dishes, such as kalua pork and loco moco, helping to bring some brightness and warmth to the cold and dark winter months of the year in Japan.
The Hawaiian Burger Pork burger is prepared with slow-cooked pork, a spicy patty, pineapple barbecue sauce, pickles and coleslaw. The second burger, the Loco Moco, looks more like American classic burger, with beef patties, egg, cheese and lettuce—but what gives this dish its taste of Hawaii is a gravy sauce. Other items on the menu include tropical pancakes and McShakes that incorporate flavors like banana, pineapple and other fresh island fruits.
The Hawaiian Burger Pork burger is prepared with slow-cooked pork, a spicy patty, pineapple barbecue sauce, pickles and coleslaw. The second burger, the Loco Moco, looks more like American classic burger, with beef patties, egg, cheese and lettuce—but what gives this dish its taste of Hawaii is a gravy sauce. Other items on the menu include tropical pancakes and McShakes that incorporate flavors like banana, pineapple and other fresh island fruits.
Trend Themes
1. Island-inspired Food - The popularity of tropical Hawaiian burgers at McDonald's in Japan shows consumers' interest in exotic and unique flavors, highlighting a trend towards island-inspired food in the fast food industry.
2. Creative Menu Offerings - The inclusion of Hawaiian burgers, tropical pancakes, and McShakes featuring island flavors demonstrates a trend towards offering creative and unique menu items that set businesses apart from their competitors.
3. International Fusion - The use of traditional Hawaiian ingredients like kalua pork and loco moco in burgers, paired with Japanese flavors like spicy patties and gravy sauces, shows a trend towards international fusion cuisine in the fast food industry.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the trend towards island-inspired food and creative menu offerings by introducing unique and exotic flavors to their menus to attract new customers and set themselves apart.
2. Tourism - The popularity of island-inspired food in Japan could attract tourists who are interested in experiencing new and exotic cuisine, providing opportunities for tourism-focused businesses to showcase local flavors and culinary traditions.
3. Food & Beverage - The trend towards international fusion cuisine and unique flavor combinations presents opportunities for food and beverage businesses to experiment with new ingredients and create innovative products that appeal to adventurous eaters.
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