Havaianas Ace Hotel Partnership Gives Patrons Complementary Sandals
Beatriz Villamor — April 14, 2010 — Fashion
References: us.havaianas
How often do you spot fun beach essentials in your hotel mini bar? Havaianas is introducing limited edition flip-flops at the Ace Hotel & Swim Club in Palm Springs, CA, starting April 15th. The Havaianas Ace Hotel partnership conveniently provides guests with flip-flops—through their hotel room mini bar for $22. Very cool, especially if you’re heading to Coachella!
The design was inspired by simplicity and a return to the classics. The white rubber flip-flops with black straps pay homage to the original Havaianas design from 1962. Each pair features a pin modeled after the hotel’s signature coyote mascot that was custom designed by Ace Hotel & Swim Club Palm Springs for hotel guests and visitors. The flip-flops are made from Havaianas’ ultra-high quality, top-secret rubber recipe that makes the flip-flops as soft as marshmallows.
For those who aren’t heading to Palm Springs anytime soon but want in on this limited edition flip-flop, 50 pairs will also be available at the Havaianas website.
The design was inspired by simplicity and a return to the classics. The white rubber flip-flops with black straps pay homage to the original Havaianas design from 1962. Each pair features a pin modeled after the hotel’s signature coyote mascot that was custom designed by Ace Hotel & Swim Club Palm Springs for hotel guests and visitors. The flip-flops are made from Havaianas’ ultra-high quality, top-secret rubber recipe that makes the flip-flops as soft as marshmallows.
For those who aren’t heading to Palm Springs anytime soon but want in on this limited edition flip-flop, 50 pairs will also be available at the Havaianas website.
Trend Themes
1. Hotel Mini Bar Retail - Hotels can increase their revenue by partnering with retail brands to offer fun, unique essentials like flip-flops via mini bars in hotel rooms.
2. Limited Edition Novelty Products - Brands can attract attention and increase demand by releasing limited edition products with unique designs and custom features for hotel guests and visitors.
3. Luxury Beachwear - There is an opportunity for high-end fashion brands to disrupt the beachwear industry by producing luxury flip-flops and other beach essentials using innovative materials and designs.
Industry Implications
1. Hospitality Industry - Hotels can partner with retail brands to offer guests fun, unique essentials like flip-flops via mini bars in hotel rooms, increasing their revenue and guest satisfaction.
2. Fashion and Accessories Industry - The fashion industry can capitalize on the trend of limited edition, custom designed products for hotels by producing luxury beachwear using innovative materials and designs.
3. Retail Industry - Retailers can partner with hotels to provide guests with exclusive, limited edition products through hotel mini bars, creating a unique shopping experience and increasing brand awareness.
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