Harvey Nichols' Accessories Required Campaign Recommends Similar Purchases
Christopher DeLuca — July 1, 2011 — Marketing
The Harvey Nichols Accessories Required campaign leverages a very clean and visually compelling aesthetic with the purpose of recommending similar products. The ads -- each with their own signature color palette -- use a diagram and fill the conjoined space with text to suggest a product.
The Harvey Nichols Accessories Required campaign is brilliant because without even reading the text, the message is easily communicated to the reader through the implementation of the diagram. The clean and minimal aesthetic harkens back to a Mad Men-esque piece of advertising.
Implications - Consumers have become adept at tuning out ads. This is the result of being bombarded by ads constantly through every medium. Businesses that wish to differentiate themselves and convey their messages clearly to audiences should utilize charts, infographics and bold imagery in their marketing campaigns.
The Harvey Nichols Accessories Required campaign is brilliant because without even reading the text, the message is easily communicated to the reader through the implementation of the diagram. The clean and minimal aesthetic harkens back to a Mad Men-esque piece of advertising.
Implications - Consumers have become adept at tuning out ads. This is the result of being bombarded by ads constantly through every medium. Businesses that wish to differentiate themselves and convey their messages clearly to audiences should utilize charts, infographics and bold imagery in their marketing campaigns.
Trend Themes
1. Visually Compelling Ads - Creating easily communicated messages through the implementation of charts, infographics and bold imagery in advertising.
2. Clean Aesthetics - Utilizing clean and minimal aesthetics to differentiate themselves and convey messages clearly to audiences.
3. Diagram-based Advertising - Using diagrams to suggest similar products in advertising and improve consumer engagement.
Industry Implications
1. Retail - Implementing visually compelling advertisements featuring clean aesthetics and diagrams to convey messages about products and increase consumer engagement.
2. Marketing - Using bold imagery and infographics in advertising campaigns to increase audience differentiation and message reception.
3. Fashion - Creating minimalistic diagrams and bold imagery to advertise fashion items for improved engagement.
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