Google Now is Making Magic to Promote the Harry Potter Spinoff
Laura McQuarrie — November 2, 2016 — Pop Culture
References: blog.google & digitaltrends
In anticipation of the release of the new Harry Potter spinoff, 'Fantastic Beasts and Where to Find Them,' Warner Bros teamed up with Google to create a fun way for Android users to interact with its Google Now assistant.
Google has now integrated a series of "spells" into the assistant, meaning that users are able to say "Ok Google," followed by a spell from the magical world of J.K. Rowling's imagination. For instance, uttering "Lumos" turns on the phone's flashlight, while "Silencio" turns off the ringer and any incoming notifications.
As well as promoting the newest Harry Potter spinoff, these interactions with Google Now provide a fun introduction to the kinds of commands that can be carried out by the smart assistant ordinarily and will perhaps introduce Android users with new ways to execute commands.
Google has now integrated a series of "spells" into the assistant, meaning that users are able to say "Ok Google," followed by a spell from the magical world of J.K. Rowling's imagination. For instance, uttering "Lumos" turns on the phone's flashlight, while "Silencio" turns off the ringer and any incoming notifications.
As well as promoting the newest Harry Potter spinoff, these interactions with Google Now provide a fun introduction to the kinds of commands that can be carried out by the smart assistant ordinarily and will perhaps introduce Android users with new ways to execute commands.
Trend Themes
1. Voice-activated Assistance - Creating voice-activated commands for smartphone assistants can provide users with a fun and intuitive way to interact with their devices.
2. Integration of Entertainment and Technology - Collaborating with popular entertainment franchises, like Harry Potter, to integrate interactive features into technology can enhance user engagement and brand promotion.
3. Exploring Disruptive Commands - Introducing users to new and unconventional commands through interactive experiences can encourage innovation and discovery in voice-activated technology.
Industry Implications
1. Smartphone Industry - The smartphone industry can leverage voice-activated commands to enhance user experience and differentiate their products.
2. Entertainment Industry - The entertainment industry can explore partnerships and collaborations with technology companies to create unique and immersive experiences for fans.
3. Digital Assistant Industry - The digital assistant industry can innovate by incorporating interactive and entertaining features into their voice-activated platforms.
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