The Happy Soldiers Human Website
References: happysoldiers.au
This is a particularly inspired short video from an agency called Happy Soldiers in Sydney. They made a human website to show off their work to the people they work with.
They were also the guys who dreamed up the idea of creating cheap branded baked beans for a travel website called Zuji.com so people could save money to go on holiday.
Implications - Viral videos have become one of the most popular forms of entertainment. The accessibility of YouTube has allowed amateur filmmakers to make their own creative shorts that can be viewed worldwide. With users able to market their personalities online, brands can also take advantage of this medium to entertain potential consumers and have them take notice of their creativity.
They were also the guys who dreamed up the idea of creating cheap branded baked beans for a travel website called Zuji.com so people could save money to go on holiday.
Implications - Viral videos have become one of the most popular forms of entertainment. The accessibility of YouTube has allowed amateur filmmakers to make their own creative shorts that can be viewed worldwide. With users able to market their personalities online, brands can also take advantage of this medium to entertain potential consumers and have them take notice of their creativity.
Trend Themes
1. Human Webisodes - Brands can adopt the trend of creating short, human-focused webisodes to showcase their products and services.
2. Viral Video Marketing - Businesses can create entertaining videos that can go viral and help to advertise their products and services.
3. Personal Branding - Individuals can take advantage of the accessibility of YouTube to market their personalities and monetize their online presence.
Industry Implications
1. Advertising - Advertisers can adopt the trend of creating entertaining videos that can go viral to promote products and services of their clients.
2. Media - Media companies can create human-focused webisodes that can engage their audiences and drive traffic to their websites.
3. Entertainment - Entertainment companies can leverage the trend of making viral videos to create unique and engaging content for their audiences.
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