Pizza Hut UK Launched the Happiness Project to Ward Off Winter Blues
Julian — January 13, 2017 — Pop Culture
January can be a tough month with its shorter days and limited sunlight, but Pizza Hut UK is looking to provide some relief for consumers through its 'Happiness Project.'
The Happiness Project sees the brand launch a unique sensory experience that involves a 'create your own pizza' using ingredients identified by an expert nutritionist that stimulate the body to release four naturally occurring chemicals in the body endorphin, serotonin, dopamine, oxytocin.
Accompanying the pizza in the 'Happiness project' is also an online sensory experience that features visual and audio stimulation selected to release the same four naturally occurring chemicals in the body
Happiness Project launches today and its sole aim is to make consumers feel happier and get through the unavoidable winter blues.
The Happiness Project sees the brand launch a unique sensory experience that involves a 'create your own pizza' using ingredients identified by an expert nutritionist that stimulate the body to release four naturally occurring chemicals in the body endorphin, serotonin, dopamine, oxytocin.
Accompanying the pizza in the 'Happiness project' is also an online sensory experience that features visual and audio stimulation selected to release the same four naturally occurring chemicals in the body
Happiness Project launches today and its sole aim is to make consumers feel happier and get through the unavoidable winter blues.
Trend Themes
1. Sensory Marketing - Creating sensory experiences to stimulate the release of natural chemicals in the body, boosting happiness.
2. Personalized Nutrition - Using expert nutritionists to identify ingredients that can trigger the release of specific chemicals in the body for improved well-being.
3. Online Experiences - Developing immersive online experiences that leverage visual and audio stimulation to elevate mood and happiness levels.
Industry Implications
1. Food and Beverage - Opportunity for restaurants and food brands to explore innovative ways to enhance customer happiness and wellness through customized culinary experiences.
2. Wellness and Health - Potential for wellness companies to incorporate personalized nutrition and sensory marketing techniques into their offerings for improved mental health and well-being.
3. Digital Experience - Digital platforms and content creators can capitalize on the growing demand for online experiences that promote well-being and happiness.
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