The Hans Brinker Budget Hotel Campaign Has Party Animals in Mind
Allison Love — May 19, 2010 — Marketing
References: hans-brinker & adsoftheworld
The Hans Brinker Budget Hotel ads are aimed at attracting the youth to visit Amsterdam. By using pictures of young men and women passed out on trains and in cabs from what can only be assumed as a hard night of drinking, the ads promote a cheap way for young people to travel.
The ads feature captions like, "Pay for a bed you won't use--Hans Brinker Budget Hotel Amsterdam." The funny ads only encourage the wild and fun reputation the city has for traveling youth, making me definitely want to take a trip there to experience some of the fun the ads promote.
The ads feature captions like, "Pay for a bed you won't use--Hans Brinker Budget Hotel Amsterdam." The funny ads only encourage the wild and fun reputation the city has for traveling youth, making me definitely want to take a trip there to experience some of the fun the ads promote.
Trend Themes
1. Youth Alcohol Culture - Opportunity for companies to offer products and services that cater to youths and their drinking culture.
2. Shockvertising - Opportunity to create provocative and controversial ad campaigns to capture attention and generate buzz.
3. Budget Travel - Opportunity for budget-friendly travel companies to market themselves to a younger audience.
Industry Implications
1. Hospitality - Hotels and hostels can promote their affordable accommodations and proximity to nightlife attractions.
2. Alcohol - Alcohol companies can advertise to youth culture and create unique brand experiences to engage a younger audience.
3. Travel - Travel agencies and tour operators can create targeted packages and itineraries that cater to the younger generation's budget and interests.
4
Score
Popularity
Activity
Freshness
